Positioning Tactics
ConsultaPedia Mentor
Positioning Tactics - How we Intend to Compete:
This exercise will assist you to identify tactics that can help your company to compete more effectively.
After selecting the options that apply to your business, you will be given a variety of alternate tactics that may be useful to build strength. The key is to use a combination of tactics consistently in an effort to solidify your positioning and posturing.
The final step in the process is to create a positioning statement, that ensures consistency and compatibility with strategy. Please see details on the result page.
This is a starter tool to help you become familiar with positioning. For a very detailed assessment and analysis consider using our Advanced Positioning Tactics tool. It will lead you through a step-by-step process to identify strategic positioning tactics that enhance your brand and elevate your competitive advantage. By tailoring choices to your company's environment and strategic direction, you'll uncover invaluable insights to craft unique appeals and strategies.