Page 102 - Skills Needed for Effective International Marketing: Training Implications
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                       PROMOTIONAL SKILLS
                       19. Identify and abide by legal issues relative to    Applicable    1 2  3  4 5  6  7 8
                          foreign promotion;                            (Y)  (N)
                         Examples of your competencies related to this skill–whether or not this is part of your job
                       duties



                       20. Develop promotional/presentation              Applicable    1 2  3  4 5  6  7 8
                          materials/product literature;                 (Y)  (N)
                         Examples of your competencies related to this skill–whether or not this is part of your job
                       duties



                       21. Explore other promotional alternatives that  Applicable  1 2   3  4 5    6  7 8
                          may be characteristic of a given country.     (Y)  (N)
                       Examples of your competencies related to this skill–whether or not this is part of your job
                       duties











                                            Recommendations for Further Research

                              The results of this study provided a foundation that could be used to


                       initiate several additional studies: (a) using the skills identified for effective


                       international marketing as the foundation for designing skill standards for

                       effective international marketing practice; (b) using the general international


                       marketing training priorities to establish industry-specific international marketing

                       training modules; (c) validate the international marketing skill assessment


                       instrument and develop additional international marketing audit tools, methods

                       and instruments; and (d) using the skills identified for effective international


                       marketing as the foundation for addressing the merits of outsourcing options.
                                                        © 1998 Ralph Jagodka
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