Page 110 - Skills Needed for Effective International Marketing: Training Implications
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SKILLS NEEDED FOR EFFECTIVE INTERNATIONAL MARKETING IN EXPORTING COMPANIES


       Please recommend skills that you feel need to be added to this list and indicate whether any of these skills
       are unclearly stated.


                                              Planning and Operational Skills


       Ability to:  z evaluate the effectiveness of your international marketing activities
                    z
                    z write an international marketing plan
                    z
                    z conduct a global competitive analysis
                    z
                    z design a management information system
                    z
                    z develop insights concerning foreign individual and group buying behaviors
                    z
                    z assess international marketing training needs
                    z
                    z adapt to foreign business practices and protocol
                    z
                    z communicate clearly with others when English is not their first language
                    z
                    z speak a foreign language
                    z
                    z analyze foreign market shares
                    z
                    z assess foreign market legal environment implications
                    z
                    z analyze import/export government regulations (costs/risks)
                    z
                    z analyze human resource tasks and design appropriate organizationbal structure
                    z
                    z segment international markets
                    z
       Additional Skills You Feel Should Be Included









                                                       Pricing Skills


       Ability to:  z set overall pricing for international markets
                    z
                    z forecast profits and revenue related to international markets
                    z
                    z use appropriate international payment methods (TT, L/C, D/A, D/P, Open Account)
                    z
                    z use appropriate trade financing programs (EXIM, SBA, CEFO)
                    z
                    z prepare proforma and commercial invoices
                    z
       Additional Skills You Feel Should Be Included























                                                     © 1998 Ralph Jagodka
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