Page 111 - Skills Needed for Effective International Marketing: Training Implications
P. 111

Product Skills


       Ability to:  z assess suitability of your products to foreign markets
                    z
                    z determine appropriateness of product adaptation versus standardization
                    z
                    z devise international branding strategies
                    z
       Additional Skills You Feel Should Be Included












                                                     Distribution Skills


       Ability to:  z use appropriate foreign market entry alternatives
                    z
                    z select, recruit, compensate and manage an international sales force
                    z
                    z select a freight forwarder
                    z
                    z balance between distribution efficiency and distribution effectiveness
                    z
       Additional Skills You Feel Should Be Included












                                                      Promotion Skills


       Ability to:  z select appropriate direct marketing company
                    z
                    z select appropriate promotional mix
                    z
                    z select appropriate international advertising agency
                    z
                    z market on the Internet
                    z
       Additional Skills You Feel Should Be Included






















                                                     © 1998 Ralph Jagodka
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