Page 121 - Skills Needed for Effective International Marketing: Training Implications
P. 121

Please circle the appropriate number 1 . . . 8  [“Do Not Possess” = 1]  [8 = “Strongly Possess”]
          To what degree do employees in your firm possess the ability to:
          15] Distinguish between global and multinational marketing strategies  123456 78          ‰ Don’t Know
                                                                                                    ‰ Not Applicable
                                                          If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No
          16] React to market opportunities quicker than competitors           123456 78            ‰ Don’t Know
                                                                                                    ‰ Not Applicable
                                                          If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No
          17] Plan overseas market visits/ tours/ itineraries                  123456 78            ‰ Don’t Know
                                                                                                    ‰ Not Applicable
                                                          If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No
          18] Analyze key facts regarding political/economic/historic/cultural  123456 78           ‰ Don’t Know
              trends of a country                                                                   ‰ Not Applicable
                                                          If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No
          19] Develop profit repatriation plans                                123456 78            ‰ Don’t Know
                                                                                                    ‰ Not Applicable
                                                          If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No
          20] Analyze human resources tasks and design appropriate             123456 78            ‰ Don’t Know
              organizational structure                                                              ‰ Not Applicable
                                                          If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No
          21] Evaluate and select international pricing strategies             123456 78            ‰ Don’t Know
                                                                                                    ‰ Not Applicable
                                                          If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No
          22] Forecast profit contributions and revenue related to international  123456 78         ‰ Don’t Know
              markets                                                                               ‰ Not Applicable
                                                          If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No
          23] Evaluate and select appropriate international payment methods    123456 78            ‰ Don’t Know
              (TT, L/C, D/A, D/P, Open Account, Countertrade, Off-set)                              ‰ Not Applicable
                                                          If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No
          24] Evaluate and select appropriate trade financing programs         123456 78            ‰ Don’t Know
                (EXIM, SBA, CEFO,  credit insurance)                                                ‰ Not Applicable
                                                          If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No
          25] Develop international quotations using a variety of              123456 78            ‰ Don’t Know
              INCOTERMS and foreign currencies                                                      ‰ Not Applicable
                                                          If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No
          26] Understand differences between full cost and incremental cost    123456 78            ‰ Don’t Know
                                                                                                    ‰ Not Applicable
                                                          If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No
          27] Analyze and manage “gray market” activity                        123456 78            ‰ Don’t Know
                                                                                                    ‰ Not Applicable
                                                          If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No
          28] Utilize the most effective transfer pricing practices            123456 78            ‰ Don’t Know
                                                                                                    ‰ Not Applicable
                                                          If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No
          29] Negotiate effectively in a multicultural setting                 123456 78            ‰ Don’t Know
                                                                                                    ‰ Not Applicable
                                                          If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No
          30] Determine costs associated with overseas customs duties and      123456 78            ‰ Don’t Know
              regulations                                                                           ‰ Not Applicable
                                                          If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No
          31] Assess U.S. and foreign tax incentives (e.g., foreign sales      123456 78            ‰ Don’t Know
              corporations)                                                                         ‰ Not Applicable
                                                          If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No



                                                     © 1998 Ralph Jagodka
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