Page 122 - Skills Needed for Effective International Marketing: Training Implications
P. 122

Please circle the appropriate number 1 . . . 8  [“Do Not Possess” = 1]  [8 = “Strongly Possess”]
          To what degree do employees in your firm possess the ability to:
          32] Identify and adjust for customer service costs                   123456 78            ‰ Don’t Know
                                                                                                    ‰ Not Applicable
                                                          If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No
          33] Assess suitability of your products to foreign markets           123456 78            ‰ Don’t Know
                                                                                                    ‰ Not Applicable
                                                          If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No
          34] Determine appropriateness of product adaptation versus           123456 78            ‰ Don’t Know
              standardization (e.g., use local language on product packaging)                       ‰ Not Applicable
                                                          If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No
          35] Analyze local brands and devise international branding strategies  123456 78          ‰ Don’t Know
                                                                                                    ‰ Not Applicable
                                                          If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No
          36] Review various classification numbering systems (e.g., SIC, HTS,  123456 78           ‰ Don’t Know
              SITC)                                                                                 ‰ Not Applicable
                                                          If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No
          37] Review packaging, packing, and labeling requirements             123456 78            ‰ Don’t Know
                                                                                                    ‰ Not Applicable
                                                          If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No
          38] Secure foreign country/government approvals (product, safety,    123456 78            ‰ Don’t Know
              environmental, and quality standards)                                                 ‰ Not Applicable
                                                          If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No
          39] Protect intellectual property rights                             123456 78            ‰ Don’t Know
                                                                                                    ‰ Not Applicable
                                                          If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No
          40] Identify “what you are selling”                                  123456 78            ‰ Don’t Know
                                                                                                    ‰ Not Applicable
                                                          If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No
          41] Develop foreign repair and service system (warranty, repair,     123456 78            ‰ Don’t Know
              spare parts policies)                                                                 ‰ Not Applicable
                                                          If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No
          42] Evaluate and select product sourcing strategies                  123456 78            ‰ Don’t Know
                                                                                                    ‰ Not Applicable
                                                          If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No
          43] Determine product life cycle strategy of the product in each     123456 78            ‰ Don’t Know
              market                                                                                ‰ Not Applicable
                                                          If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No
          44] Evaluate and select appropriate foreign market entry alternatives  123456 78          ‰ Don’t Know
                                                                                                    ‰ Not Applicable
                                                          If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No
          45] Assess and select appropriate international transportation       123456 78            ‰ Don’t Know
              alternatives (especially where there are no existing routes)                          ‰ Not Applicable
                                                          If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No
          46] Evaluate and select a freight forwarder                          123456 78            ‰ Don’t Know
                                                                                                    ‰ Not Applicable
                                                          If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No
          47] Develop just-in-time/ kanban inventory systems                   123456 78            ‰ Don’t Know
                                                                                                    ‰ Not Applicable
                                                          If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No
          48] Evaluate environmental factors/ geography affecting physical     123456 78            ‰ Don’t Know
              distribution                                                                          ‰ Not Applicable
                                                          If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No




                                                     © 1998 Ralph Jagodka
   117   118   119   120   121   122   123   124   125   126   127