Page 123 - Skills Needed for Effective International Marketing: Training Implications
P. 123

Please circle the appropriate number 1 . . . 8  [“Do Not Possess” = 1]  [8 = “Strongly Possess”]
          To what degree do employees in your firm possess the ability to:
          49] Deal with foreign customs brokers/clearing agents                123456 78            ‰ Don’t Know
                                                                                                    ‰ Not Applicable
                                                          If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No
          50] Effectively obtain export licenses                               123456 78            ‰ Don’t Know
                                                                                                    ‰ Not Applicable
                                                          If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No
          51] Assess appropriateness of joint ventures and strategic alliances  123456 78           ‰ Don’t Know
                                                                                                    ‰ Not Applicable
                                                          If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No
          52] Identify, evaluate, qualify and select foreign                   123456 78            ‰ Don’t Know
              distributors/agents/EMC/ETC                                                           ‰ Not Applicable
                                                          If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No
          53] Select, recruit, compensate, train and manage an international   123456 78            ‰ Don’t Know
                                                                                                    ‰ Not Applicable
                sales force                               If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No
          54] Balance between distribution efficiency and distribution         123456 78            ‰ Don’t Know
              effectiveness                                                                         ‰ Not Applicable
                                                          If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No
          55] Evaluate and select appropriate direct mail company              123456 78            ‰ Don’t Know
                                                                                                    ‰ Not Applicable
                                                          If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No
          56] Evaluate and select appropriate promotional mix                  123456 78            ‰ Don’t Know
                                                                                                    ‰ Not Applicable
                                                          If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No
          57] Evaluate and select appropriate international advertising agency  123456 78           ‰ Don’t Know
                                                                                                    ‰ Not Applicable
                                                          If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No
          58] Evaluate and select appropriate telemarketing organization       123456 78            ‰ Don’t Know
                                                                                                    ‰ Not Applicable
                                                          If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No
          59] Evaluate and select appropriate public/ governmental relations   123456 78            ‰ Don’t Know
              specialists                                                                           ‰ Not Applicable
                                                          If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No
          60] Evaluate and select appropriate internet marketing service       123456 78            ‰ Don’t Know
              providers                                                                             ‰ Not Applicable
                                                          If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No
          61] Identify and abide by legal issues relative to foreign promotion  123456 78           ‰ Don’t Know
                                                                                                    ‰ Not Applicable
                                                          If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No
          62] Evaluate and select appropriate communication channels           123456 78            ‰ Don’t Know
              (internationally)                                                                     ‰ Not Applicable
                                                          If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No
          63] Develop promotional / presentation materials/ product literature  123456 78           ‰ Don’t Know
                                                                                                    ‰ Not Applicable
                                                          If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No
          64] Appropriately utilize U.S. State and Federal export promotion    123456 78            ‰ Don’t Know
              programs                                                                              ‰ Not Applicable
                                                          If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No
          65] Use trade shows (domestic and international) to promote          123456 78            ‰ Don’t Know
              international trade                                                                   ‰ Not Applicable
                                                          If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No
          66] Explore other promotional alternatives that may be characteristic  123456 78          ‰ Don’t Know
              of given country                                                                      ‰ Not Applicable
                                                          If rated 1, 2 or 3 - Do you contract out for this task?  ‰ Yes  ‰ No
                                                     © 1998 Ralph Jagodka
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