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REFERENCES



                       Albaum, Gerald, and R. A. Peterson.  1984.  Empirical research in international
                              marketing, 1976–1982.  Journal of International Business Studies 15
                              (spring–summer): 161–174.


                       Albaum, Gerald, Jesper Stradskov, Edwin Duerr, and Laurence Dowd.  1994.
                              International marketing and export management.  Menlo Park, CA:
                              Addison-Wesley Publishing Company.

                       Ali, Abbas, and Paul M. Swiercz.  1991.  Firm size and export behavior: Lessons
                              from the midwest.  Journal of Small Business Management (April): 71-78.


                       American Marketing Association.  1985.  AMA board approves new marketing
                              definition.  Marketing News 19: 1.


                       Ball, Donald A., and Wendell H. McCulloch Jr.  1996.  International business:
                              The challenge of global competition.  Homewood, IL: Richard D. Irwin.

                       Berry, Dick.  1990.  Marketing mix for the '90s adds an S and 2 Cs to 4 Ps.
                              Marketing News 24, no. 26 (24 December): 10.


                       Berry, Leonard L., Jeffrey S. Conant, and A. Parasuraman.  1991.  A framework
                              for conducting a services marketing audit.  Journal of the Academy of
                              Marketing Science 19, no. 3: 255–268.


                       Borden, Neil H.  1964.  The concept of the marketing mix.  Journal of Advertising
                              Research 4 (June): 2–7.

                       Broadbent, Kay.  1993.  Changing roles and new opportunities in the
                              international client-agency relationship or are we using a sextant to steer
                              a spaceship?  Seminar on marketing and international research: Client
                              company needs and research industry skills; Can the gap be bridged?
                              Brussels, Belgium, 10–12 March, 65–74.









                                                         © 1998 Ralph Jagodka                       120
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