Page 128 - Skills Needed for Effective International Marketing: Training Implications
P. 128

123


                       Isaac, Stephen, and William B. Michael.  1984.  Handbook in research and
                              evaluation.  San Diego, CA: EdITS Publishing Company.

                       Jeannet, Jean-Pierre, and H. David Hennessey.  1995.  Global marketing
                              strategies.  Boston, MA: Houghton Mifflin Company.


                       Joseph, LeRoy.  1977.  Is marketing education missing the boat? or . . . What
                              should business schools be teaching their marketing students to better
                              prepare them for marketing work?  Contemporary Marketing Thought
                              1977 Educators’ Proceedings, Series 41, ed.  Barnett A. Greenberg and
                              Danny N. Bellenger 116.  Chicago, IL: American Marketing Association.

                       Journal of Commerce.  1995.  Directory of U. S. importers and exporters [CD-
                              ROM].  New York: Knight-Ridder Information, June.


                       Kalim, Jane.  1993.  Quality standards: The push-me-pull you of marketing
                              research.  Seminar on marketing and international research: Client
                              company needs and research industry skills; Can the gap be bridged?
                              Brussels, Belgium, 10–12 March, 11–26.

                       Keegan, Warren J.  1989.  Global marketing management.  Englewood Cliffs,
                              NJ: Prentice-Hall.


                       Keegan, Warren J., and Mark C. Green.  1997.  Principles of global marketing.
                              Upper Saddle River, NJ: Prentice-Hall.


                       Kern, Louis W., Adel I. El-Ansary, and James R. Brown.  1989.  Management in
                              marketing channels.  Englewood Cliffs, NJ: Prentice-Hall.

                       Kotabe, Masaaki, and Michael R. Czinkota.  1992.  State government promotion
                              of manufacturing exports: A gap analysis.  Journal of International
                              Business Studies (fourth quarter): 637–661.

                       Kotler, Philip.  1977.  From sales obsession to marketing effectiveness.  Harvard
                              Business Review (November–December): 67–75.


                       Kotler, Philip, William T. Gregor, and William H. Rodgers III.  1989.  The
                              marketing audit comes of age.  Sloan Management Review (winter):
                              49–62.







                                                        © 1998 Ralph Jagodka
   123   124   125   126   127   128   129   130   131   132