Page 16 - Skills Needed for Effective International Marketing: Training Implications
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                              For the purpose of this study, international marketing was defined as

                       follows:  "The process of planning and executing the conception, pricing,


                       promotion, and distribution of ideas, goods, and services to create exchanges"


                       occurring among two or more countries "that satisfy individual and organizational

                       objectives" (American Marketing Association 1985, 1).




























































                                                        © 1998 Ralph Jagodka
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