Page 2 - Skills Needed for Effective International Marketing: Training Implications
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TABLE OF CONTENTS




                       LIST OF FIGURES ......................................................................................  viii

                       LIST OF TABLES ........................................................................................  ix


                       ACKNOWLEDGEMENTS ...........................................................................  x

                       Chapter


                         I.  INTRODUCTION  ................................................................................  1


                                 Problem Statement .......................................................................  1

                                 Purpose of the Study ....................................................................  6

                                 Research Questions  ....................................................................  7


                                 Significance of the Study  .............................................................  7


                                 Operational Definition  ..................................................................  8

                        II.  LITERATURE REVIEW .........................................................................  9


                                 Introduction ..................................................................................  9

                                 The Context for International Marketing .......................................  10


                                 The Field of International Marketing  ............................................  11

                                 The Need for Training in International
                                       Marketing Skills ......................................................................  14


                                 Conclusion ...................................................................................  19










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