Page 28 - Skills Needed for Effective International Marketing: Training Implications
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                       scholarly perceptions have emerged relative to the field.  Numerous studies

                       have concluded that strong needs exist for training in the field of international


                       marketing.  Evidence was also presented which pointed to the need for


                       identifying the specific skills needed to be effective in international marketing.

                       The next chapter demonstrates the various skills, relative to effective


                       international marketing, which seem to cut across the various authors.
























































                                                      © 1998 Ralph Jagodka
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