Page 3 - Skills Needed for Effective International Marketing: Training Implications
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III.  CONSENSUAL VALIDATION OF THE
                             INDEPENDENT VARIABLES ................................................................  21


                                 A Review of the Literature ............................................................  21

                                 Planning and Operational Skills ...................................................  22


                                 Pricing Skills  ................................................................................  32

                                 Product Skills  ...............................................................................  34


                                 Distribution Skills  .........................................................................  35

                                 Promotion Skills  ...........................................................................  37


                                 Summary ......................................................................................  39


                       IV.  METHODOLOGY ..................................................................................  40

                                 Introduction ..................................................................................  40

                                 Kind of Design ..............................................................................  40


                                 Population and Sample ................................................................  41


                                 Instrumentation ............................................................................  45

                                 Data Collection Procedures  .........................................................  47


                                 Statistical Analysis  .......................................................................  51

                       V.  THE ANALYSIS OF DATA .....................................................................  53


                                 Introduction ..................................................................................  53

                                 Data Analysis ...............................................................................  54


                       VI.  SUMMARY, CONCLUSIONS AND RECOMMENDATIONS .................                    77

                                 Introduction ..................................................................................  77


                                 Summary of the Study ..................................................................  77





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