Page 43 - Skills Needed for Effective International Marketing: Training Implications
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                       best informed consumers to date" which will require "that during the time that

                       companies are enjoying the benefits of an innovation [product], when the

                       innovation [product] is still deemed successful and profitable, preparations must

                       be made to move on to improved products and processes" (Lazer et al. 1990,

                       223).  Looking at "product and market limits within which the firm should seek

                       new businesses" is and will remain an important aspect of analyzing product and

                       service diversification alternatives (Moss 1986, 99).

                                                        © 1998 Ralph Jagodka
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