Page 48 - Skills Needed for Effective International Marketing: Training Implications
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                                                             Summary

                              The scholarly international marketing literature had abundant references


                       to a large variety of skills.  While disparate perceptions exist among authors


                       relative to an organizational framework for these skills, it seemed as though the

                       twenty-four skills previously outlined, specific to international marketing, were


                       commonly covered across authors.  This list was not considered to be a final

                       representation of international marketing skills, but rather, as a list precursory to


                       expert panel expansion through the use of the Delphi process.  The next chapter

                       presents the methodologies utilized for this study.














































                                                        © 1998 Ralph Jagodka
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