Page 55 - Skills Needed for Effective International Marketing: Training Implications
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                       thirty as presented on the Delphi Instrument.  The potential for significant study

                       bias by the instrument designer was low, because the participants received


                       clarification about any unclear terms and were encouraged to recommend new


                       skills for inclusion.

                              The round two Delphi Instrument measured participant perceptions


                       regarding the degree of importance for each skill (appendix C).  Ratings were

                       based on an eight-point Likert scale, whereby a rating of one represented


                       "unimportant," and a rating of eight represented "very important."  This

                       instrument was pretested with a panel of experts to complete content validity—


                       make sure that the instrument measured what it purported to measure, in a clear

                       and precise way.


                              The third round Delphi Instrument (appendix D), revealed for each of the

                       skills: (1) the average rating from all panelists; (2) each panelist’s individual


                       rating; and (3) the innerquartile range.  This was the feedback round, with one

                       iteration, which identified the ratings of all panelists and then asked participants


                       if they wanted to change any of their ratings based on this knowledge.  The third


                       round Delphi Instrument was pretested with a panel of experts.  The rationale for

                       the pretest task was to complete the process of establishing content validity—


                       make sure that that the instrument measured what it purported to measure, in a

                       clear and concise way.







                                                      © 1998 Ralph Jagodka
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