Page 6 - Skills Needed for Effective International Marketing: Training Implications
P. 6

LIST OF TABLES



                       Table                                                                           Page


                         1.  Categories of Skills Needed for Effective International
                                 Marketing, and the Respective Skills Identified from
                                 the Literature ................................................................................  23


                         2.  List of Necessary International Marketing Skills  ..................................  55


                         3.  Expert Panel Importance Ratings of International
                                 Marketing Skills ............................................................................  57


                         4.  Most and Least Important International Marketing Skills  .....................  61

                         5.  Comparisons of Delphi Round Two and Round Three
                                 Innerquartile Range Differences  ..................................................  62


                         6.  Practitioner Ratings of Degree of Skill Possession
                                 by Employees ...............................................................................  64


                         7.  International Marketing Skills Most and Least
                                 Possessed by Employees  ............................................................  67

                         8.  Training Priority Totals Computed by Summing
                                 Possession Values and Importance Values .................................  72


                         9.  Skills Which Fell Into Priority Martix Cell Two  .....................................  75

                       10.  Skill Which Fell Into Priority Matrix Cell Three  ....................................  76














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