Page 72 - Skills Needed for Effective International Marketing: Training Implications
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                              Delphi third-round innerquartile range data indicated that, of the sixty-six

                       skills identified as being necessary for effective international marketing, six skills


                       or 9 percent had an innerquartile range difference of zero; fifty skills or 76

                       percent had an innerquartile range difference of one; nine skills or 14 percent


                       had an innerquartile range difference of two; and one skill or 1 percent had an

                       innerquartile range difference of three.


                              Expanding comparisons of Delphi round two innerquartile ranges with


                       Delphi round three innerquartile ranges revealed that movement toward

                       consensus was achieved.  Comparisons are illustrated in table 5.





                                Table 5.  Comparisons of Delphi Round Two and Round Three Innerquartile

                                                         Range Differences


                         Innerquartile      Round         Round         Difference          Percentage
                         Range                2             3           between round 2        Point
                         Differences         (N)     %     (N)     %    and round 3 (N)      Change
                         Zero                   3       5      6      9        +3              +  4
                         One                  43      65    50      76         +7              +11
                         Two                  18      28      9     14         - 9             - 14
                         Three                  2       2      1      1        - 1             - 1
                           Total              66    100     66    100





                              Innerquartile range differences relate to the degree of consensus, and


                       measure central tendencies of importance ratings for each individual skill.

                       Round two of the Delphi survey resulted in having forty-six skills or 70 percent


                       with narrow innerquartile ranges of zero or one, whereas round three resulted in

                                                        © 1998 Ralph Jagodka
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