Page 81 - Skills Needed for Effective International Marketing: Training Implications
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                              As illustrated in figure 3, no skills were placed in cell one of the priority

                       matrix, twenty-three were placed in cell two, one was placed in cell three, two


                       were placed in cell four, thirty-nine were placed in cell five, none were placed in


                       cell six, one was placed in cell seven, and none were placed in cells eight or

                       nine.



                                                                  Degree of Possession
                                                    Low                 Medium                 High
                                                    1-3                   4-6                  7-8
                                            1                    2                     4

                                   High                          1, 2, 3, 6, 8, 9, 13, 21,  23, 40
                                   7-8                           29, 30, 33, 34, 37, 38,
                                                                 44, 52, 53, 56, 61, 62,
                                                                 63, 65, 66





                         Degree of          3                    5                     7
                        Importance
                                   Medium 58                     4, 5, 7, 10, 11, 12, 14,  46
                                   4-6                           15, 16, 17, 18, 19, 20,
                                                                 22, 24, 25, 26, 27, 28,
                                                                 31, 32, 35, 36, 39, 41,
                                                                 42, 43, 45, 47, 48, 49,
                                                                 50, 51, 54, 55, 57, 59,
                                                                 60, 64

                                            6                    8                     9

                                   Low
                                   1-3









                                           Figure 3.  Skills Placed Within Priority Matrix Cells






                                                        © 1998 Ralph Jagodka
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