Page 99 - Skills Needed for Effective International Marketing: Training Implications
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                                  INTERNATIONAL MARKETING SKILL ASSESSMENT INSTRUMENT


                                                                                    If Applicable – Degree
                                                                                    You Possess
                                                                                    1=Do Not Possess
                                                                       Applicable   8=Strongly Possess
                                                                        (Y)  (N)    1 2   3  4 5    6  7 8

                       PLANNING AND OPERATIONAL SKILLS
                       1.  Write and implement an international          Applicable    1 2  3  4 5  6  7 8
                          marketing plan;                               (Y)  (N)
                         Examples of your competencies related to this skill–whether or not this is part of your job
                       duties



                       2.  Assess foreign market size and potential;     Applicable    1 2  3  4 5  6  7 8
                                                                        (Y)  (N)
                         Examples of your competencies related to this skill–whether or not this is part of your job
                       duties



                       3.  Develop insights concerning foreign customer    Applicable    1 2  3  4 5  6  7 8
                          buying/technical decision-making behaviors;   (Y)  (N)
                         Examples of your competencies related to this skill–whether or not this is part of your job
                       duties



                       4.  Adapt to foreign business practices, cultural    Applicable    1 2  3  4 5  6  7 8
                          differences, and protocol;                    (Y)  (N)
                         Examples of your competencies related to this skill–whether or not this is part of your job
                       duties



                       5.  Communicate clearly with others when          Applicable    1 2  3  4 5  6  7 8
                          English is not their first language;          (Y)  (N)
                         Examples of your competencies related to this skill–whether or not this is part of your job
                       duties



                       6.  Analyze import/export government regulations  Applicable  1 2  3  4 5    6  7 8
                          (costs/risks);                                (Y)  (N)
                       Examples of your competencies related to this skill–whether or not this is part of your job
                       duties





                                                        © 1998 Ralph Jagodka
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