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Building a Sustainable Competitive Advantage

 

Customer Segments - KEY customer segments for CRM efforts

 

 

 

 

 

 

 

 

 


Key Considerations - What to "Retain" & What to "Change"

What to Retain
What to Change

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Product and/or Service Enhancements for Competitive Advantage

Enhancement Bundling Branding Measurement Training Incentives

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Scripted and developed by: Dr. Ralph Jagodka - ©2016-2026