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Find new ways to grow your organization while protecting it from emerging risks. Explore key trends in customer needs, competition, technology, and more to see what could help or hinder your growth. Match opportunities with what your organization does best to build a strong plan for growth. Identify weaknesses that could leave you exposed to threats. Our tool helps you decide what matters most and guides you through building an action plan with clear steps, assigned responsibilities, and target dates. Save your plan, update it as things change, and share it when you’re ready.

We use ideas from SWOT and PESTLE to help you understand your organization and the world around it, identify what matters most, decide what actions to take next, and create detailed reports you can share.

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Your Company

Tell us enough about this planning exercise to make the later questions, priorities, and final report relevant to your situation.

Organization and Planning Context

Complete this only if you selected Other—describe.

Example: workforce training, independent retail, nonprofit housing, health services, or software services.

What are you trying to achieve, improve, protect, decide, or prepare for?

Optional, but useful for geographic and local-market conditions.

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Developed by Dr. Ralph Jagodka , Ed.D., former Interim Director of the East Los Angeles County Small Business Development Center and author of "How To Organize, Start and Manage a Small Business." Full bio. © 2026 -