International Trade Marketing Careers

Global Marketing - CGBP Domain #2

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2-01: Evaluate the internal and external environment (e.g., economic and physical geography, history, political environment, competitive analysis, regulatory, cultural, and technological issues) to identify potential marketing threats and opportunities.
2-02: Conduct market research in order to determine the best potential market.
2-03: After analysis of the market research, select products and markets to be targeted.
2-04: Develop and select market strategy to maximize sales and profitability.
2-05: Develop and implement a marketing budget related to the global activities of the company.
2-06: Coordinate the marketing mix of goods and services to implement the company’s marketing plan : Provide products and services for the targeted markets.
2-07: Implement, monitor, and adjust the company’s global pricing strategies.
2-08: Initiate and manage global promotion strategies in order to support the global marketing plan.
2-09: Analyze and formulate global distribution strategy for products and/or services.
2-10: Establish and manage the global sales activities.