| Important Core Job Duties (in order of importance) For the Top 5 most important - How can you build experience and skill doing these? This will help now, to begin preparing for this type of occupation. |
|
| Importance (%) | Description |
| Importance: 97 (%) | Description: Compile lists describing product or service offerings. |
| Importance: 91 (%) | Description: Consult with product development personnel on product specifications, such as design, color, or packaging. |
| Importance: 91 (%) | Description: Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers. |
| Importance: 89 (%) | Description: Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends. |
| Importance: 83 (%) | Description: Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services. |
| Importance: 83 (%) | Description: Initiate market research studies, or analyze their findings. |
| Importance: 82 (%) | Description: Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. |
| Importance: 78 (%) | Description: Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products. |
| Importance: 78 (%) | Description: Develop pricing strategies, balancing firm objectives and customer satisfaction. |
| Importance: 78 (%) | Description: Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections. |
| Importance: 75 (%) | Description: Conduct economic or commercial surveys to identify potential markets for products or services. |
| Importance: 72 (%) | Description: Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities. |
Communications Careers and Jobs
Select, Find and Prepare for Communications Careers and Jobs - all on one page
For people who want broad career flexibility across media, marketing, corporate, and nonprofit sectors. Use the tools below to see which communications roles fit your background and goals.
This is a highly flexible major whose value comes from transferable skills (writing, persuasion, media literacy) rather than one fixed job title. Use the tools below to explore Communications-related job titles sorted by growth rate, salary, or required education. You can start with entry points like Communications Assistant, or look ahead to advanced roles such as Communications Director or Marketing Director. Along the way, you will see specific certifications, such as Accreditation in Public Relations (APR), that can help you move up the career ladder.
Here is a short Helper Video 
This page will take you through 4 steps to (1) Select from Communications careers/jobs, (2) Find Communications job listings, (3) Prepare for Communications careers, and (4) Provide Communications career-specific resources.
Step 1: Select a Career/Job: This page starts with 4 ways for you to identify and select from listings of Communications careers/jobs:
A) Fastest Growing Communications Careers - 2023 to 2033 (est.)
These listings are based on job growth estimates and helps you to identify the fastest growing and evolving Communications careers. Some careers may not initially seem related to Communications, so relevant Communications jobs are listed alongside each listing. This can also help us to identify which careers (bottom of the listing) may have negative growth - perhaps due to automation or planned obsolescence.
B) Median Annual Salary U.S. Communications Careers
These listings are sorted (descending) by median annual salary in the U.S. This may help us to identify our ideal career. We may not qualify at this time for the desired career, but this listing and the results provided can help us to explore job details, as well as learn how to appropriately prepare for the career.
C) Communications Career Ladders (Educational Requirements)
These listings will help us to identify Communications careers sorted by educational requirements (with the most difficult to obtain listed first). This may help us to identify career ladders (as we scroll down the list), and help us to get jobs that we qualify for now.
D) Select From a Listing of 34 Communications Jobs.
The list may be quite long. There are two ways you might like to use this list:
1) Filter - As you enter a word, you will filter (limit) the list of job titles
2) Browse the list (Don't Filter) - You can simply explore the list of job titles. There may be many that you might never have considered to be of interest.
Once you have identified a job title of interest, simply click on it.
Step 2: Find a Job: After you have selected a career/job title above, you will see a form asking for your location. You will see several radio selection choices to utilize the job search site of your choice.
Step 3: Prepare For a Career: In this section you will gain access to detailed information to help you prepare for the chosen career. Information may include (not every career choice includes all of the elements below - updates occur quarterly):
Core Duties: Lists the primary worker-related tasks performed in this occupation
Supplemental Duties: Lists additional tasks that are performed but are secondary to the core duties
Work Activities: Summarizes the broad types of behaviors and actions related to this career
Specific Work Activities: Provides more granular day-to-day activities tied to the work performed
Essential Skills: Provides foundational skills that are core to performing this specific occupation
Transferable Skills: Provides career-portable skills that can be applied across multiple occupations and industries
Day-in-the-Life Summaries: Provides a snapshot of the key activities performed on a typical workday in this career
Knowledge Required: Provides the requirements regarding the acquisition of facts and principles
Software Skills: Lists software tools commonly used in this occupation, organized by category and priority
Preparation Required: Provides a summary of the required experience and education
Education Required: Detailed breakdown of the education required
Training and Experience Required: Detailed breakdown of the training and Training and Experience Required
Local Salary Information: Provides national and local salary ranges
Certifications: Provides appropriate government and private-sector certifications and/or credentials that may be required
Professional Associations: Provides professional associations that are related to the career selected
Job Listings: Provides links to active current job listings for the selected career, along with multiple similar job titles to explore. All information appears on this page without navigating away.
Related Careers to Consider: Lists up to 20 careers that might be of interest to you (related to your initial choice - what they do, what they know, and what they're called), ranked by best fit.
** If you clicked on a link from section D (as described in Step 1 above), you will see one or more links to an occupation that is usually a bit more general than your initial job selection - the link(s) is directly related to the specific job you identified through your prior selections.
*NOTE: It is possible that there may not be a career path identified for the specific job you selected in Step 1. If this is the case, scroll up the page and click on a different career/job.
Step 4: Career-Specific Resources (detailed and constantly updated): Continue to scroll down the page and you will find tabs that provide detailed (updated) links specific to the career you selected. This information includes:
Videos: Provides a listing of video links related to this career. A great way to get a quick overview of the occupation.
Resumes: Sources for resume materials and techniques. This can help to get you started.
Job Description: Sources that provide job descriptions, which are vital to resume and interview preparation.
Interviews: Provides links that can help you to prepare for and successfully complete the job interview. Can also assist with coffee chats.
Step by Step: Provides links to resources that can help to organize the career search process.
LinkedIn: One of the best professional social media sites that provides links, opportunities, and networking specifically for careers and career development.
Step 1 of 4: Select a Career/Job
13 Communications careers are listed below (sorted by Percentage Change in Total Job Openings - 2023 to 2033 est.). Communications-related jobs specific to each career are also provided. This shows which careers are emerging and growing the fastest. Please Scroll and Select below:
| Occupations | U.S. Job Openings 2023-2033 (% change) | Communications-Related Jobs |
16 Communications careers are listed below (sorted by U.S. National Median Salary). Communications-related jobs specific to each occupation are also provided. Please Scroll and Select below::
| Occupations | National Median Salary | Communications-Related Jobs |
16 Communications careers are listed (sorted by Education/Preparation Requirements - descending) to provide career ladders. Communications-related jobs specific to each career are also provided.
|
Education/Preparation Categories: 5 = Usually requires graduate school (e.g., Master's degree, Ph.D., M.D., or J.D.) 4 = Usually requires a four-year Bachelor's degree 3 = Usually requires vocational training, related on-the-job experience, or Associate's degree 2 = Usually requires a high school diploma or GED, but not always Please Scroll and Select below: |
||
| Occupations | Education/Preparation | Communications-Related Jobs |
Scroll through the picklist (below). There are 34 specific Communications job titles listed. Select those that may be of interest - you will get active job listing links, along with detailed resources to help you prepare for a career related to that job.
You can use this form two ways:
Filter - As you enter a keyword, you will filter (limit) the list of job titles below
Browse the list (Don't Filter) - You can simply explore the list of job titles. There may be many that you might never have considered to be of interest.
OR - leave blank and scroll through the choices:
Select a Job Title (Scroll and Select) :
Step 2 of 4: Find a Job
Find Job Listings:
Marketing Managers.
Step 3 of 4: Prepare For a Career
Marketing Managers
Description: Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Please click on a section below to expand and see detailed occupational information related to "Marketing Managers":
U.S. Total Employment (2023):
293,700U.S. Total Employment (2033 est.):
323,100
Employment Change (2023-2033 est.):
29,400 (10%) Average Annual Job Openings (2023-2033 est.):
28,500
Core Duties
Supplemental Duties
| Important Supplemental Job Duties (in order of importance)
For the Top 5 most important - How can you build experience and skill doing these? This will help now, to begin preparing for this type of occupation. |
|
| Importance (%) | Description |
| Importance: 63 (%) | Description: Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services. |
| Importance: 62 (%) | Description: Select products or accessories to be displayed at trade or special production shows. |
| Importance: 62 (%) | Description: Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors. |
| Importance: 57 (%) | Description: Integrate environmental information into product or company marketing strategies, policies, or activities. |
| Importance: 54 (%) | Description: Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies. |
| Importance: 52 (%) | Description: Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand. |
| Importance: 33 (%) | Description: Consult with buying personnel to gain advice regarding environmentally sound or sustainable products. |
| Importance: 33 (%) | Description: Develop business cases for environmental marketing strategies. |
Work Activities
| Important General Work Activities (in order of importance)
For the Top 5 most important - How can you build experience and skill doing these? This will help now, to begin preparing for this type of occupation. |
|
| Importance (%) | Description |
| Importance: 94 (%) | Description: Establishing and Maintaining Interpersonal Relationships: Developing constructive and cooperative working relationships with others, and maintaining them over time. |
| Importance: 92 (%) | Description: Updating and Using Relevant Knowledge: Keeping up-to-date technically and applying new knowledge to your job. |
| Importance: 90 (%) | Description: Developing Objectives and Strategies: Establishing long-range objectives and specifying the strategies and actions to achieve them. |
| Importance: 90 (%) | Description: Selling or Influencing Others: Convincing others to buy merchandise/goods or to otherwise change their minds or actions. |
| Importance: 88 (%) | Description: Communicating with People Outside the Organization: Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail. |
| Importance: 86 (%) | Description: Thinking Creatively: Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions. |
| Importance: 84 (%) | Description: Getting Information: Observing, receiving, and otherwise obtaining information from all relevant sources. |
| Importance: 82 (%) | Description: Communicating with Supervisors, Peers, or Subordinates: Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person. |
| Importance: 82 (%) | Description: Working with Computers: Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information. |
| Importance: 82 (%) | Description: Organizing, Planning, and Prioritizing Work: Developing specific goals and plans to prioritize, organize, and accomplish your work. |
| Importance: 78 (%) | Description: Scheduling Work and Activities: Scheduling events, programs, and activities, as well as the work of others. |
| Importance: 77 (%) | Description: Guiding, Directing, and Motivating Subordinates: Providing guidance and direction to subordinates, including setting performance standards and monitoring performance. |
| Importance: 77 (%) | Description: Resolving Conflicts and Negotiating with Others: Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others. |
| Importance: 77 (%) | Description: Providing Consultation and Advice to Others: Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics. |
| Importance: 75 (%) | Description: Evaluating Information to Determine Compliance with Standards: Using relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards. |
| Importance: 74 (%) | Description: Coaching and Developing Others: Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills. |
| Importance: 73 (%) | Description: Making Decisions and Solving Problems: Analyzing information and evaluating results to choose the best solution and solve problems. |
| Importance: 72 (%) | Description: Processing Information: Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data. |
| Importance: 70 (%) | Description: Judging the Qualities of Objects, Services, or People: Assessing the value, importance, or quality of things or people. |
| Importance: 70 (%) | Description: Identifying Objects, Actions, and Events: Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events. |
| Importance: 69 (%) | Description: Monitoring Processes, Materials, or Surroundings: Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems. |
| Importance: 68 (%) | Description: Developing and Building Teams: Encouraging and building mutual trust, respect, and cooperation among team members. |
| Importance: 68 (%) | Description: Coordinating the Work and Activities of Others: Getting members of a group to work together to accomplish tasks. |
| Importance: 68 (%) | Description: Analyzing Data or Information: Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts. |
| Importance: 66 (%) | Description: Interpreting the Meaning of Information for Others: Translating or explaining what information means and how it can be used. |
| Importance: 65 (%) | Description: Monitoring and Controlling Resources: Monitoring and controlling resources and overseeing the spending of money. |
| Importance: 61 (%) | Description: Performing Administrative Activities: Performing day-to-day administrative tasks such as maintaining information files and processing paperwork. |
| Importance: 61 (%) | Description: Documenting/Recording Information: Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form. |
| Importance: 61 (%) | Description: Training and Teaching Others: Identifying the educational needs of others, developing formal educational or training programs or classes, and teaching or instructing others. |
| Importance: 61 (%) | Description: Staffing Organizational Units: Recruiting, interviewing, selecting, hiring, and promoting employees in an organization. |
Specific Work Activities
| Important Specific Work Activities
How can you begin to build experience and skill doing these? This will help now, to begin preparing for this type of occupation. Specific Work Activities appear below: |
|
| Advise others on business or operational matters. | |
| Analyze data to inform operational decisions or activities. | |
| Analyze forecasting data to improve business decisions. | |
| Analyze market research data. | |
| Compile operational data. | |
| Conduct opinion surveys or needs assessments. | |
| Confer with organizational members to accomplish work activities. | |
| Coordinate special events or programs. | |
| Determine pricing or monetary policies. | |
| Develop marketing plans or strategies for environmental initiatives. | |
| Develop marketing plans or strategies. | |
| Develop sustainable organizational policies or practices. | |
| Direct sales, marketing, or customer service activities. | |
| Estimate cost or material requirements. | |
| Evaluate program effectiveness. | |
| Monitor external affairs or events affecting business operations. | |
| Negotiate contracts for transportation, distribution, or logistics services. | |
| Recommend organizational process or policy changes. | |
| Supervise employees. | |
Knowledge Required
| Knowledge Required (in order of importance)
For the Top 5 most important - How can you build experience and skill doing these? This will help now, to begin preparing for this type of occupation. |
|
| Importance (%) | Description |
| Importance: 92 (%) | Description: Sales and Marketing: Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems. |
| Importance: 88 (%) | Description: English Language: Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar. |
| Importance: 85 (%) | Description: Customer and Personal Service: Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction. |
| Importance: 80 (%) | Description: Communications and Media: Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media. |
| Importance: 78 (%) | Description: Administration and Management: Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources. |
| Importance: 63 (%) | Description: Education and Training: Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects. |
| Importance: 63 (%) | Description: Personnel and Human Resources: Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems. |
| Importance: 62 (%) | Description: Administrative: Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology. |
Essential Skills
| Essential Skills (in order of importance)
These are the foundational skills most central to success in this occupation. For the Top 5 most important, how can you begin building experience and confidence using these skills now? |
|
| Importance (%) | Description |
| Importance: 68 (%) | Description: Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times. |
| Importance: 66 (%) | Description: Speaking: Talking to others to convey information effectively. |
| Importance: 64 (%) | Description: Reading Comprehension: Understanding written sentences and paragraphs in work-related documents. |
| Importance: 64 (%) | Description: Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems. |
| Importance: 64 (%) | Description: Active Learning: Understanding the implications of new information for both current and future problem-solving and decision-making. |
| Importance: 64 (%) | Description: Monitoring: Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action. |
| Importance: 54 (%) | Description: Writing: Communicating effectively in writing as appropriate for the needs of the audience. |
| Importance: 54 (%) | Description: Learning Strategies: Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things. |
Transferable Skills
| Transferable Skills (in order of importance)
These are skills that can transfer across occupations and industries. For the Top 5 most important, how can you strengthen these skills now so they support both this career and future career flexibility? |
|
| Importance (%) | Description |
| Importance: 64 (%) | Description: Persuasion: Persuading others to change their minds or behavior. |
| Importance: 64 (%) | Description: Complex Problem Solving: Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions. |
| Importance: 64 (%) | Description: Judgment and Decision Making: Considering the relative costs and benefits of potential actions to choose the most appropriate one. |
| Importance: 64 (%) | Description: Systems Evaluation: Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system. |
| Importance: 62 (%) | Description: Social Perceptiveness: Being aware of others' reactions and understanding why they react as they do. |
| Importance: 62 (%) | Description: Coordination: Adjusting actions in relation to others' actions. |
| Importance: 62 (%) | Description: Negotiation: Bringing others together and trying to reconcile differences. |
| Importance: 62 (%) | Description: Time Management: Managing one's own time and the time of others. |
| Importance: 54 (%) | Description: Systems Analysis: Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes. |
| Importance: 54 (%) | Description: Management of Personnel Resources: Motivating, developing, and directing people as they work, identifying the best people for the job. |
| Importance: 52 (%) | Description: Operations Analysis: Analyzing needs and product requirements to create a design. |
Day-in-the-Life Summaries
| Day-in-the-Life Summaries These summaries show the main types of activities you are likely to perform on a regular basis in this occupation. How can you imagine your typical workday — using these examples to see if this type of work fits you? |
| Activity: Advise others on business or operational matters. |
| Activity: Analyze data to improve operations. |
| Activity: Analyze market or industry conditions. |
| Activity: Collect data about consumer needs or opinions. |
| Activity: Communicate with others about operational plans or activities. |
| Activity: Compile records, documentation, or other data. |
| Activity: Coordinate group, community, or public activities. |
| Activity: Determine resource needs of projects or operations. |
| Activity: Develop business or marketing plans. |
| Activity: Develop organizational policies, systems, or processes. |
| Activity: Develop sustainable organizational or business policies or practices. |
| Activity: Direct organizational operations, activities, or procedures. |
| Activity: Evaluate programs, practices, or processes. |
| Activity: Monitor external affairs, trends, or events. |
| Activity: Negotiate contracts or agreements. |
| Activity: Supervise personnel activities. |
Software Skills
|
Software Skills These are examples of software tools commonly used in this occupation, organized from most to least important for your career preparation. How can you start learning or practicing the highest-priority tools so that you feel confident using them on the job? |
||||||||
| High-Priority Tech Skills | ||||||||
| Content workflow software: | ||||||||
| Atlassian JIRA | ||||||||
| Customer relationship management CRM software: | ||||||||
| Salesforce software | ||||||||
| Data base user interface and query software: | ||||||||
| Structured query language SQL | ||||||||
| Office suite software: | ||||||||
| Microsoft Office software | ||||||||
| Presentation software: | ||||||||
| Microsoft PowerPoint | ||||||||
| Spreadsheet software: | ||||||||
| Microsoft Excel | ||||||||
| Emerging Tech Skills | ||||||||
| Accounting software: | ||||||||
| Intuit QuickBooks | ||||||||
| Analytical or scientific software: | ||||||||
| IBM SPSS Statistics SAS The MathWorks MATLAB | ||||||||
| Application server software: | ||||||||
| GitHub | ||||||||
| Business intelligence and data analysis software: | ||||||||
| Google Looker Analytics Tableau | ||||||||
| Cloud-based data access and sharing software: | ||||||||
| Asana Slack | ||||||||
| Cloud-based management software: | ||||||||
| Splunk Enterprise | ||||||||
| Data base management system software (scroll table below): | ||||||||
| ||||||||
| Data base user interface and query software (scroll table below): | ||||||||
| ||||||||
| Data mining software: | ||||||||
| Google Analytics | ||||||||
| Desktop publishing software: | ||||||||
| Adobe InDesign | ||||||||
| Development environment software (scroll table below): | ||||||||
| ||||||||
| Document management software: | ||||||||
| Adobe Acrobat Microsoft SharePoint | ||||||||
| Electronic mail software: | ||||||||
| Microsoft Outlook | ||||||||
| Enterprise application integration software: | ||||||||
| Extensible markup language XML | ||||||||
| Enterprise resource planning ERP software: | ||||||||
| Oracle PeopleSoft SAP software | ||||||||
| Graphical user interface development software: | ||||||||
| Figma | ||||||||
| Graphics or photo imaging software: | ||||||||
| Adobe Creative Cloud software Adobe Illustrator Adobe Photoshop Canva | ||||||||
| Object or component oriented development software: | ||||||||
| Python R Swift | ||||||||
| Operating system software: | ||||||||
| Apple macOS | ||||||||
| Process mapping and design software: | ||||||||
| Microsoft Visio | ||||||||
| Project management software: | ||||||||
| Atlassian Confluence Microsoft Project Microsoft Teams | ||||||||
| Sales and marketing software: | ||||||||
| HubSpot software Marketo Marketing Automation | ||||||||
| Video creation and editing software: | ||||||||
| Adobe After Effects TikTok | ||||||||
| Web page creation and editing software: | ||||||||
| Facebook WordPress | ||||||||
| Web platform development software: | ||||||||
| Cascading style sheets CSS Hypertext markup language HTML JavaScript PHP | ||||||||
| Word processing software: | ||||||||
| Google Docs Microsoft Word | ||||||||
| General Software Tools | ||||||||
| Access software: | ||||||||
| Citrix cloud computing software | ||||||||
| Accounting software: | ||||||||
| Fund accounting software Tax software | ||||||||
| Analytical or scientific software (scroll table below): | ||||||||
| ||||||||
| Business intelligence and data analysis software: | ||||||||
| IBM Cognos Impromptu MicroStrategy Oracle Business Intelligence Enterprise Edition Qlik Tech QlikView | ||||||||
| Cloud-based data access and sharing software: | ||||||||
| Dropbox Google Drive Software as a service SaaS | ||||||||
| Communications server software: | ||||||||
| IBM Domino | ||||||||
| Computer based training software: | ||||||||
| Padlet | ||||||||
| Customer relationship management CRM software (scroll table below): | ||||||||
| ||||||||
| Data base management system software: | ||||||||
| Apache Pig Apache Solr | ||||||||
| Data base reporting software: | ||||||||
| Database reporting software | ||||||||
| Data base user interface and query software (scroll table below): | ||||||||
| ||||||||
| Desktop communications software: | ||||||||
| Eko | ||||||||
| Desktop publishing software: | ||||||||
| Microsoft Publisher | ||||||||
| Development environment software: | ||||||||
| Adobe ActionScript Microsoft Visual Basic Scripting Edition VBScript | ||||||||
| Document management software: | ||||||||
| Adobe Acrobat Reader | ||||||||
| Electronic mail software: | ||||||||
| IBM Notes | ||||||||
| Enterprise application integration software: | ||||||||
| IBM InfoSphere DataStage | ||||||||
| Enterprise resource planning ERP software (scroll table below): | ||||||||
| ||||||||
| Enterprise system management software: | ||||||||
| IBM Power Systems software | ||||||||
| Expert system software: | ||||||||
| Oracle Beehive | ||||||||
| Financial analysis software: | ||||||||
| Delphi Technology Oracle E-Business Suite Financials | ||||||||
| Graphics or photo imaging software: | ||||||||
| JamBoard SmugMug Flickr | ||||||||
| Information retrieval or search software: | ||||||||
| LexisNexis | ||||||||
| Internet browser software: | ||||||||
| Web browser software | ||||||||
| Multi-media educational software: | ||||||||
| Nearpod | ||||||||
| Network conferencing software: | ||||||||
| LogMeIn GoToWebinar | ||||||||
| Object or component oriented development software: | ||||||||
| Jupyter Notebook | ||||||||
| Presentation software: | ||||||||
| Apple Keynote Google Slides Mentimeter | ||||||||
| Sales and marketing software: | ||||||||
| Google Ads | ||||||||
| Transaction security and virus protection software: | ||||||||
| McAfee NortonLifeLock cybersecurity software | ||||||||
| Transaction server software: | ||||||||
| Armand Morin MultiTrack Generator | ||||||||
| Video conferencing software: | ||||||||
| Google Meet LogMeIn GoToMeeting | ||||||||
| Video creation and editing software (scroll table below): | ||||||||
| ||||||||
| Web page creation and editing software: | ||||||||
| Adobe Dreamweaver Social media sites | ||||||||
| Web platform development software (scroll table below): | ||||||||
| ||||||||
| Word processing software: | ||||||||
| Evernote |
Preparation Required
| Preparation Required - How much preparation is needed to obtain this type of job? |
| Job Zone Four: Considerable Preparation Needed |
| A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified. |
| Most of these occupations require a four-year bachelor's degree, but some do not. |
| Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training. |
| Many of these occupations involve coordinating, supervising, managing, or training others. Examples include real estate brokers, sales managers, database administrators, graphic designers, conservation scientists, art directors, and cost estimators. |
Training and Experience Required
| Training and Experience Required - by frequency of training and work experience attainment This section shows you how often different types of training and work experience are required for this occupation. How can you start gaining the kinds of experience and training that are most common for this type of work? |
|
| Frequency of Attainment (%) | Level of Training and Work Experience |
| Frequency of Attainment: 27.3 (%) | Level of Training and Work Experience: Over 1 year, up to and including 2 years |
| Frequency of Attainment: 26.6 (%) | Level of Training and Work Experience: Over 6 years, up to and including 8 years |
| Frequency of Attainment: 18.9 (%) | Level of Training and Work Experience: Over 2 years, up to and including 4 years |
| Frequency of Attainment: 11.5 (%) | Level of Training and Work Experience: Over 4 years, up to and including 6 years |
| Frequency of Attainment: 7.8 (%) | Level of Training and Work Experience: Over 1 month, up to and including 3 months |
| Frequency of Attainment: 4.0 (%) | Level of Training and Work Experience: None |
| Frequency of Attainment: 3.3 (%) | Level of Training and Work Experience: Over 10 years |
| Frequency of Attainment: 0.4 (%) | Level of Training and Work Experience: Over 6 months, up to and including 1 year |
| Frequency of Attainment: 0.3 (%) | Level of Training and Work Experience: Over 8 years, up to and including 10 years |
Local Salary Information
Select a State (scroll and Select) :
Please select a State to see State and National Salaries
Certifications
| Certifications These are examples of certifications that may be important for this occupation. How can you begin exploring which certifications fit your goals and what steps you would need to take to earn them? |
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Certified International Trade Marketing Specialist
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Certified International Trade Professional
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Certified Pricing Professional
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Certified Professional Services Marketer
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Certified Strategic Account Manager
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Certified Transfer Pricing Specialist
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Master Advertising Specialist
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Master Advertising Specialist Plus
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Meta Certified Community Manager
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Meta Certified Creative Strategy Professional
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Meta Certified Digital Marketing Associate
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Meta Certified Marketing Developer
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Meta Certified Marketing Science Professional
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New Product Development Professional
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Oracle Eloqua Marketing 2021 Certified Implementation Specialist Certification
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Professional Certified Marketer
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Service Plumbing Certification
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SMEI Certified Marketing Executive
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SMEI Certified Professional Marketer
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Professional Associations
Job Listings
| Job Listings and Similar Occupational Titles - scroll and click to identify common requirements, keywords, and skills in current job listings |
Related Careers to Consider
Step 4 of 4: Career-Specific Resources
This section contains detailed external resources appropriate to "Marketing Managers". Explore these resources to start learning more. Links are constantly updated, so bookmark this page.
Videos
Here is a listing of videos related to this career. A great way to get a quick overview of the occupation.
Resumes
Here are resources that allow you to see example resumes for this occupation. It may be helpful to see examples from others who have this type of experience.
Job Description
Here are resources that provide job descriptions, which are vital for resume and interview preparation.
Interviews
There are many great resources that can help guide you through the interview process. These links provide help in preparing and performing an effective interview, specific to this occupation.
Step-by-Step
Here are links to help guide you, step-by-step, to become a(n): Marketing Managers
LinkedIn®
Here are links to various posts and groups from LinkedIn ® that relate to this occupation. Great way to start building professional contacts in the field that might be most appropriate for you.
Developed by Dr. Ralph Jagodka, Ed.D., Professor Emeritus of Business Management at Mt. San Antonio College and author of the Harvard Business Impact article "What to Do When Students Ask You for Career Advice." - Full bio. © 2026 About This Page
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