| Important Core Job Duties (in order of importance) For the Top 5 most important - How can you build experience and skill doing these? This will help now, to begin preparing for this type of occupation. |
|
| Importance (%) | Description |
| Importance: 100 (%) | Description: Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices. |
| Importance: 100 (%) | Description: Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies. |
| Importance: 100 (%) | Description: Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences. |
| Importance: 100 (%) | Description: Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format. |
| Importance: 100 (%) | Description: Identify, evaluate, or procure hardware or software for implementing online marketing campaigns. |
| Importance: 100 (%) | Description: Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks. |
| Importance: 100 (%) | Description: Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns. |
| Importance: 100 (%) | Description: Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance. |
| Importance: 100 (%) | Description: Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods. |
| Importance: 100 (%) | Description: Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels. |
| Importance: 100 (%) | Description: Combine secondary data sources with keyword research to more accurately profile and satisfy user intent. |
| Importance: 100 (%) | Description: Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns. |
| Importance: 100 (%) | Description: Manage tracking and reporting of search-related activities and provide analyses to marketing executives. |
| Importance: 100 (%) | Description: Assist in setting up or optimizing analytics tools for tracking visitors' behaviors. |
| Importance: 100 (%) | Description: Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility. |
| Importance: 100 (%) | Description: Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content. |
| Importance: 100 (%) | Description: Participate in the development or implementation of online marketing strategy. |
| Importance: 100 (%) | Description: Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click. |
| Importance: 96 (%) | Description: Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs). |
| Importance: 96 (%) | Description: Conduct financial modeling for online marketing programs or Web site revenue forecasting. |
| Importance: 96 (%) | Description: Execute or manage social media campaigns to inform search marketing tactics. |
| Importance: 96 (%) | Description: Propose online or multiple-sales-channel campaigns to marketing executives. |
| Importance: 96 (%) | Description: Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites. |
| Importance: 96 (%) | Description: Create content strategies for digital media. |
| Importance: 87 (%) | Description: Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent. |
Communications Careers and Jobs
Select, Find and Prepare for Communications Careers and Jobs - all on one page
For people who want broad career flexibility across media, marketing, corporate, and nonprofit sectors. Use the tools below to see which communications roles fit your background and goals.
This is a highly flexible major whose value comes from transferable skills (writing, persuasion, media literacy) rather than one fixed job title. Use the tools below to explore Communications-related job titles sorted by growth rate, salary, or required education. You can start with entry points like Communications Assistant, or look ahead to advanced roles such as Communications Director or Marketing Director. Along the way, you will see specific certifications, such as Accreditation in Public Relations (APR), that can help you move up the career ladder.
Here is a short Helper Video 
This page will take you through 4 steps to (1) Select from Communications careers/jobs, (2) Find Communications job listings, (3) Prepare for Communications careers, and (4) Provide Communications career-specific resources.
Step 1: Select a Career/Job: This page starts with 4 ways for you to identify and select from listings of Communications careers/jobs:
A) Fastest Growing Communications Careers - 2023 to 2033 (est.)
These listings are based on job growth estimates and helps you to identify the fastest growing and evolving Communications careers. Some careers may not initially seem related to Communications, so relevant Communications jobs are listed alongside each listing. This can also help us to identify which careers (bottom of the listing) may have negative growth - perhaps due to automation or planned obsolescence.
B) Median Annual Salary U.S. Communications Careers
These listings are sorted (descending) by median annual salary in the U.S. This may help us to identify our ideal career. We may not qualify at this time for the desired career, but this listing and the results provided can help us to explore job details, as well as learn how to appropriately prepare for the career.
C) Communications Career Ladders (Educational Requirements)
These listings will help us to identify Communications careers sorted by educational requirements (with the most difficult to obtain listed first). This may help us to identify career ladders (as we scroll down the list), and help us to get jobs that we qualify for now.
D) Select From a Listing of 39 Communications Jobs.
The list may be quite long. There are two ways you might like to use this list:
1) Filter - As you enter a word, you will filter (limit) the list of job titles
2) Browse the list (Don't Filter) - You can simply explore the list of job titles. There may be many that you might never have considered to be of interest.
Once you have identified a job title of interest, simply click on it.
Step 2: Find a Job: After you have selected a career/job title above, you will see a form asking for your location. You will see several radio selection choices to utilize the job search site of your choice.
Step 3: Prepare For a Career: In this section you will gain access to detailed information to help you prepare for the chosen career. Information may include (not every career choice includes all of the elements below - updates occur quarterly):
Core Duties: Lists the primary worker-related tasks performed in this occupation
Supplemental Duties: Lists additional tasks that are performed but are secondary to the core duties
Work Activities: Summarizes the broad types of behaviors and actions related to this career
Specific Work Activities: Provides more granular day-to-day activities tied to the work performed
Essential Skills: Provides foundational skills that are core to performing this specific occupation
Transferable Skills: Provides career-portable skills that can be applied across multiple occupations and industries
Day-in-the-Life Summaries: Provides a snapshot of the key activities performed on a typical workday in this career
Knowledge Required: Provides the requirements regarding the acquisition of facts and principles
Software Skills: Lists software tools commonly used in this occupation, organized by category and priority
Preparation Required: Provides a summary of the required experience and education
Education Required: Detailed breakdown of the education required
Training and Experience Required: Detailed breakdown of the training and Training and Experience Required
Local Salary Information: Provides national and local salary ranges
Certifications: Provides appropriate government and private-sector certifications and/or credentials that may be required
Professional Associations: Provides professional associations that are related to the career selected
Job Listings: Provides links to active current job listings for the selected career, along with multiple similar job titles to explore. All information appears on this page without navigating away.
Related Careers to Consider: Lists up to 20 careers that might be of interest to you (related to your initial choice - what they do, what they know, and what they're called), ranked by best fit.
** If you clicked on a link from section D (as described in Step 1 above), you will see one or more links to an occupation that is usually a bit more general than your initial job selection - the link(s) is directly related to the specific job you identified through your prior selections.
*NOTE: It is possible that there may not be a career path identified for the specific job you selected in Step 1. If this is the case, scroll up the page and click on a different career/job.
Step 4: Career-Specific Resources (detailed and constantly updated): Continue to scroll down the page and you will find tabs that provide detailed (updated) links specific to the career you selected. This information includes:
Videos: Provides a listing of video links related to this career. A great way to get a quick overview of the occupation.
Resumes: Sources for resume materials and techniques. This can help to get you started.
Job Description: Sources that provide job descriptions, which are vital to resume and interview preparation.
Interviews: Provides links that can help you to prepare for and successfully complete the job interview. Can also assist with coffee chats.
Step by Step: Provides links to resources that can help to organize the career search process.
LinkedIn: One of the best professional social media sites that provides links, opportunities, and networking specifically for careers and career development.
Step 1 of 4: Select a Career/Job
14 Communications careers are listed below (sorted by Percentage Change in Total Job Openings - 2023 to 2033 est.). Communications-related jobs specific to each career are also provided. This shows which careers are emerging and growing the fastest. Please Scroll and Select below:
| Occupations | U.S. Job Openings 2023-2033 (% change) | Communications-Related Jobs |
19 Communications careers are listed below (sorted by U.S. National Median Salary). Communications-related jobs specific to each occupation are also provided. Please Scroll and Select below::
| Occupations | National Median Salary | Communications-Related Jobs |
19 Communications careers are listed (sorted by Education/Preparation Requirements - descending) to provide career ladders. Communications-related jobs specific to each career are also provided.
|
Education/Preparation Categories: 5 = Usually requires graduate school (e.g., Master's degree, Ph.D., M.D., or J.D.) 4 = Usually requires a four-year Bachelor's degree 3 = Usually requires vocational training, related on-the-job experience, or Associate's degree 2 = Usually requires a high school diploma or GED, but not always Please Scroll and Select below: |
||
| Occupations | Education/Preparation | Communications-Related Jobs |
Scroll through the picklist (below). There are 39 specific Communications job titles listed. Select those that may be of interest - you will get active job listing links, along with detailed resources to help you prepare for a career related to that job.
You can use this form two ways:
Filter - As you enter a keyword, you will filter (limit) the list of job titles below
Browse the list (Don't Filter) - You can simply explore the list of job titles. There may be many that you might never have considered to be of interest.
OR - leave blank and scroll through the choices:
Select a Job Title (Scroll and Select) :
Step 2 of 4: Find a Job
Find Job Listings:
Search Marketing Strategists.
Step 3 of 4: Prepare For a Career
Search Marketing Strategists
Description: Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Please click on a section below to expand and see detailed occupational information related to "Search Marketing Strategists":
Core Duties
Supplemental Duties
| Important Supplemental Job Duties (in order of importance)
For the Top 5 most important - How can you build experience and skill doing these? This will help now, to begin preparing for this type of occupation. |
|
| Importance (%) | Description |
| Importance: 87 (%) | Description: Assist in the evaluation or negotiation of contracts with vendors or online partners. |
| Importance: 87 (%) | Description: Execute and manage communications with digital journalists or bloggers. |
| Importance: 78 (%) | Description: Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff. |
| Importance: 78 (%) | Description: Execute or manage banner, video, or other non-text link ad campaigns. |
| Importance: 65 (%) | Description: Identify methods for interfacing Web application technologies with enterprise resource planning or other system software. |
| Importance: 61 (%) | Description: Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality. |
| Importance: 57 (%) | Description: Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software. |
| Importance: 57 (%) | Description: Assist in the development of online transaction or security policies. |
| Importance: 57 (%) | Description: Resolve product availability problems in collaboration with customer service staff. |
| Importance: 52 (%) | Description: Implement online customer service processes to ensure positive and consistent user experiences. |
| Importance: 43 (%) | Description: Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML). |
Work Activities
| Important General Work Activities (in order of importance)
For the Top 5 most important - How can you build experience and skill doing these? This will help now, to begin preparing for this type of occupation. |
|
| Importance (%) | Description |
| Importance: 97 (%) | Description: Working with Computers: Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information. |
| Importance: 93 (%) | Description: Analyzing Data or Information: Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts. |
| Importance: 93 (%) | Description: Updating and Using Relevant Knowledge: Keeping up-to-date technically and applying new knowledge to your job. |
| Importance: 92 (%) | Description: Making Decisions and Solving Problems: Analyzing information and evaluating results to choose the best solution and solve problems. |
| Importance: 90 (%) | Description: Getting Information: Observing, receiving, and otherwise obtaining information from all relevant sources. |
| Importance: 90 (%) | Description: Processing Information: Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data. |
| Importance: 89 (%) | Description: Developing Objectives and Strategies: Establishing long-range objectives and specifying the strategies and actions to achieve them. |
| Importance: 87 (%) | Description: Thinking Creatively: Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions. |
| Importance: 86 (%) | Description: Communicating with Supervisors, Peers, or Subordinates: Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person. |
| Importance: 85 (%) | Description: Interpreting the Meaning of Information for Others: Translating or explaining what information means and how it can be used. |
| Importance: 80 (%) | Description: Providing Consultation and Advice to Others: Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics. |
| Importance: 80 (%) | Description: Identifying Objects, Actions, and Events: Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events. |
| Importance: 79 (%) | Description: Organizing, Planning, and Prioritizing Work: Developing specific goals and plans to prioritize, organize, and accomplish your work. |
| Importance: 78 (%) | Description: Establishing and Maintaining Interpersonal Relationships: Developing constructive and cooperative working relationships with others, and maintaining them over time. |
| Importance: 76 (%) | Description: Communicating with People Outside the Organization: Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail. |
| Importance: 69 (%) | Description: Documenting/Recording Information: Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form. |
| Importance: 69 (%) | Description: Selling or Influencing Others: Convincing others to buy merchandise/goods or to otherwise change their minds or actions. |
| Importance: 66 (%) | Description: Training and Teaching Others: Identifying the educational needs of others, developing formal educational or training programs or classes, and teaching or instructing others. |
| Importance: 65 (%) | Description: Estimating the Quantifiable Characteristics of Products, Events, or Information: Estimating sizes, distances, and quantities; or determining time, costs, resources, or materials needed to perform a work activity. |
| Importance: 64 (%) | Description: Evaluating Information to Determine Compliance with Standards: Using relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards. |
| Importance: 63 (%) | Description: Monitoring Processes, Materials, or Surroundings: Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems. |
| Importance: 63 (%) | Description: Scheduling Work and Activities: Scheduling events, programs, and activities, as well as the work of others. |
Specific Work Activities
| Important Specific Work Activities
How can you begin to build experience and skill doing these? This will help now, to begin preparing for this type of occupation. Specific Work Activities appear below: |
|
| Analyze market or customer related data. | |
| Analyze website or related online data to track trends or usage. | |
| Collaborate with others to determine design specifications or details. | |
| Collaborate with others to develop or implement marketing strategies. | |
| Coordinate project activities with other personnel or departments. | |
| Coordinate resource procurement activities. | |
| Design computer modeling or simulation programs. | |
| Design websites or web applications. | |
| Develop computer or information security policies or procedures. | |
| Develop guidelines for system implementation. | |
| Develop performance metrics or standards related to information technology. | |
| Develop specifications or procedures for website development or maintenance. | |
| Evaluate utility of software or hardware technologies. | |
| Implement advertising or marketing initiatives. | |
| Maintain the inventory of equipment. | |
| Prepare graphics or other visual representations of information. | |
| Provide customer service to clients or users. | |
| Recommend changes to improve computer or information systems. | |
| Update knowledge about emerging industry or technology trends. | |
| Write computer programming code. | |
Knowledge Required
| Knowledge Required (in order of importance)
For the Top 5 most important - How can you build experience and skill doing these? This will help now, to begin preparing for this type of occupation. |
|
| Importance (%) | Description |
| Importance: 90 (%) | Description: Sales and Marketing: Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems. |
| Importance: 84 (%) | Description: Computers and Electronics: Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming. |
| Importance: 84 (%) | Description: English Language: Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar. |
| Importance: 76 (%) | Description: Communications and Media: Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media. |
| Importance: 69 (%) | Description: Mathematics: Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications. |
| Importance: 60 (%) | Description: Customer and Personal Service: Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction. |
Essential Skills
| Essential Skills (in order of importance)
These are the foundational skills most central to success in this occupation. For the Top 5 most important, how can you begin building experience and confidence using these skills now? |
|
| Importance (%) | Description |
| Importance: 64 (%) | Description: Reading Comprehension: Understanding written sentences and paragraphs in work-related documents. |
| Importance: 62 (%) | Description: Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times. |
| Importance: 62 (%) | Description: Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems. |
| Importance: 62 (%) | Description: Active Learning: Understanding the implications of new information for both current and future problem-solving and decision-making. |
| Importance: 60 (%) | Description: Speaking: Talking to others to convey information effectively. |
| Importance: 58 (%) | Description: Writing: Communicating effectively in writing as appropriate for the needs of the audience. |
| Importance: 56 (%) | Description: Monitoring: Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action. |
Transferable Skills
| Transferable Skills (in order of importance)
These are skills that can transfer across occupations and industries. For the Top 5 most important, how can you strengthen these skills now so they support both this career and future career flexibility? |
|
| Importance (%) | Description |
| Importance: 64 (%) | Description: Complex Problem Solving: Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions. |
| Importance: 62 (%) | Description: Judgment and Decision Making: Considering the relative costs and benefits of potential actions to choose the most appropriate one. |
| Importance: 56 (%) | Description: Systems Analysis: Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes. |
| Importance: 56 (%) | Description: Systems Evaluation: Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system. |
| Importance: 54 (%) | Description: Coordination: Adjusting actions in relation to others' actions. |
| Importance: 54 (%) | Description: Persuasion: Persuading others to change their minds or behavior. |
| Importance: 52 (%) | Description: Instructing: Teaching others how to do something. |
| Importance: 52 (%) | Description: Time Management: Managing one's own time and the time of others. |
Day-in-the-Life Summaries
| Day-in-the-Life Summaries These summaries show the main types of activities you are likely to perform on a regular basis in this occupation. How can you imagine your typical workday — using these examples to see if this type of work fits you? |
| Activity: Advise others on the design or use of technologies. |
| Activity: Analyze market or industry conditions. |
| Activity: Communicate with others about business strategies. |
| Activity: Communicate with others about specifications or project details. |
| Activity: Create visual designs or displays. |
| Activity: Design computer or information systems or applications. |
| Activity: Develop operational or technical procedures or standards. |
| Activity: Develop technical specifications for products or operations. |
| Activity: Direct organizational operations, activities, or procedures. |
| Activity: Evaluate the characteristics, usefulness, or performance of products or technologies. |
| Activity: Implement procedures or processes. |
| Activity: Maintain current knowledge in area of expertise. |
| Activity: Program computer systems or production equipment. |
| Activity: Provide information to guests, clients, or customers. |
| Activity: Replenish inventories of materials, equipment, or products. |
Software Skills
|
Software Skills These are examples of software tools commonly used in this occupation, organized from most to least important for your career preparation. How can you start learning or practicing the highest-priority tools so that you feel confident using them on the job? |
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| High-Priority Tech Skills | |||||
| Business intelligence and data analysis software: | |||||
| Google Looker Analytics | |||||
| Data mining software: | |||||
| Google Analytics | |||||
| Object or component oriented development software: | |||||
| Python | |||||
| Office suite software: | |||||
| Microsoft Office software | |||||
| Presentation software: | |||||
| Microsoft PowerPoint | |||||
| Spreadsheet software: | |||||
| Microsoft Excel | |||||
| Web page creation and editing software: | |||||
| WordPress | |||||
| Web platform development software: | |||||
| Cascading style sheets CSS Hypertext markup language HTML JavaScript | |||||
| Widely Used Tech Skills | |||||
| Analytical or scientific software: | |||||
| Adobe Analytics | |||||
| Data base user interface and query software: | |||||
| Sales and marketing software: | |||||
| Bing Ads Google Ads Google Tag Manager | |||||
| Web page creation and editing software: | |||||
| Content management systems CMS | |||||
| Web platform development software: | |||||
| Ahrefs Site Explorer Moz search engine optimization SEO software Screaming Frog SEO Spider Semrush | |||||
| Emerging Tech Skills | |||||
| Business intelligence and data analysis software: | |||||
| Tableau | |||||
| Data base management system software: | |||||
| Elasticsearch MySQL | |||||
| Data base user interface and query software: | |||||
| Microsoft Access Microsoft SQL Server Structured query language SQL | |||||
| Electronic mail software: | |||||
| Microsoft Outlook | |||||
| Graphics or photo imaging software: | |||||
| Adobe Photoshop | |||||
| Object or component oriented development software: | |||||
| Oracle Java | |||||
| Process mapping and design software: | |||||
| Microsoft Visio | |||||
| Project management software: | |||||
| Microsoft Project | |||||
| Sales and marketing software: | |||||
| HubSpot software Marketo Marketing Automation | |||||
| Web page creation and editing software: | |||||
| Web platform development software: | |||||
| AJAX Microsoft ASP.NET PHP | |||||
| Word processing software: | |||||
| Microsoft Word | |||||
| General Software Tools | |||||
| Business intelligence and data analysis software (scroll table below): | |||||
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| Customer relationship management CRM software: | |||||
| Customer information databases Oracle Eloqua | |||||
| Data base management system software: | |||||
| Apache Solr | |||||
| Data base user interface and query software: | |||||
| Kanoodle Microsoft Bing Online databases | |||||
| Document management software: | |||||
| Open Source Matters Joomla! | |||||
| Electronic mail software: | |||||
| Email software Yahoo! Email | |||||
| Enterprise resource planning ERP software: | |||||
| Microsoft Dynamics | |||||
| Graphics or photo imaging software: | |||||
| JamBoard | |||||
| Information retrieval or search software: | |||||
| Instant messaging software: | |||||
| Twitter | |||||
| Internet browser software: | |||||
| Web browser software | |||||
| Sales and marketing software: | |||||
| Google Search Ads 360 | |||||
| Video creation and editing software: | |||||
| YouTube | |||||
| Web page creation and editing software: | |||||
| Adobe Dreamweaver Google Webmaster Tools | |||||
| Web platform development software: | |||||
| Drupal Majestic SEO Oracle JavaServer Pages JSP seoClarity |
Preparation Required
| Preparation Required - How much preparation is needed to obtain this type of job? |
| Job Zone Four: Considerable Preparation Needed |
| A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified. |
| Most of these occupations require a four-year bachelor's degree, but some do not. |
| Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training. |
| Many of these occupations involve coordinating, supervising, managing, or training others. Examples include real estate brokers, sales managers, database administrators, graphic designers, conservation scientists, art directors, and cost estimators. |
Education Required
| Education Required - by frequency of educational attainment This shows you details about the level of education most commonly held by workers in this occupation. How can you begin planning the educational pathway that will prepare you best for this type of work? |
|
| Frequency of Attainment (%) | Level of Education |
| Frequency of Attainment: 47.8 (%) | Level of Education: Bachelor's Degree |
| Frequency of Attainment: 21.7 (%) | Level of Education: Associate's Degree (or other 2-year degree) |
| Frequency of Attainment: 17.4 (%) | Level of Education: Some College Courses |
| Frequency of Attainment: 8.7 (%) | Level of Education: Post-Secondary Certificate - awarded for training completed after high school (for example, in agriculture or natural resources, computer services, personal or culinary services, engineering technologies, healthcare, construction trades, mechanic and repair technologies, or precision production) |
| Frequency of Attainment: 4.4 (%) | Level of Education: High School Diploma - or the equivalent (for example, GED) |
Training and Experience Required
| Training and Experience Required - by frequency of training and work experience attainment This section shows you how often different types of training and work experience are required for this occupation. How can you start gaining the kinds of experience and training that are most common for this type of work? |
|
| Frequency of Attainment (%) | Level of Training and Work Experience |
| Frequency of Attainment: 39.1 (%) | Level of Training and Work Experience: Over 1 year, up to and including 2 years |
| Frequency of Attainment: 21.7 (%) | Level of Training and Work Experience: Over 2 years, up to and including 4 years |
| Frequency of Attainment: 21.7 (%) | Level of Training and Work Experience: Over 4 years, up to and including 6 years |
| Frequency of Attainment: 17.4 (%) | Level of Training and Work Experience: Over 6 months, up to and including 1 year |
Local Salary Information
Select a State (scroll and Select) :
Please select a State to see State and National Salaries
Certifications
| Certifications These are examples of certifications that may be important for this occupation. How can you begin exploring which certifications fit your goals and what steps you would need to take to earn them? |
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Adobe Analytics Architect Master Certification
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Adobe Audience Manager Business Practitioner Expert Certification
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Adobe Campaign Standard Business Practitioner Expert Certification
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Adobe Certified Expert - Adobe Advertising Cloud Search Business Practitioner
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Certified Digital Persuasion Analyst
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Certified E-Commerce Consultant
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Certified E-Marketing Analyst
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e-PRO Certification
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Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate
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Online Marketing Certified Associate
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Online Marketing Certified Professional
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Project Management E-Business
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WOW Certified E-Commerce Manager
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Professional Associations
| Professional Associations These associations connect people who work in this occupation or related fields. How can you start using these associations to learn more, build your network, or find mentoring opportunities? |
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American E-Commerce Association (AEA)
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Association of Certified E-Discovery Specialists (ACEDS)
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Information Technology Services Marketing Association (ITSMA)
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Internet Marketing Association (IMA)
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Job Listings
| Job Listings and Similar Occupational Titles - scroll and click to identify common requirements, keywords, and skills in current job listings |
Related Careers to Consider
Step 4 of 4: Career-Specific Resources
This section contains detailed external resources appropriate to "Search Marketing Strategists". Explore these resources to start learning more. Links are constantly updated, so bookmark this page.
Videos
Here is a listing of videos related to this career. A great way to get a quick overview of the occupation.
Resumes
Here are resources that allow you to see example resumes for this occupation. It may be helpful to see examples from others who have this type of experience.
Job Description
Here are resources that provide job descriptions, which are vital for resume and interview preparation.
Interviews
There are many great resources that can help guide you through the interview process. These links provide help in preparing and performing an effective interview, specific to this occupation.
Step-by-Step
Here are links to help guide you, step-by-step, to become a(n): Search Marketing Strategists
LinkedIn®
Here are links to various posts and groups from LinkedIn ® that relate to this occupation. Great way to start building professional contacts in the field that might be most appropriate for you.
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