| Important Core Job Duties (in order of importance) For the Top 5 most important - How can you build experience and skill doing these? This will help now, to begin preparing for this type of occupation. |
|
| Importance (%) | Description |
| Importance: 98 (%) | Description: Attend or participate in conferences, community events, and promotional events related to products or technologies. |
| Importance: 97 (%) | Description: Analyze marketing or sales trends to forecast future conditions. |
| Importance: 97 (%) | Description: Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies. |
| Importance: 95 (%) | Description: Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services. |
| Importance: 93 (%) | Description: Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs. |
| Importance: 92 (%) | Description: Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning. |
| Importance: 90 (%) | Description: Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised. |
| Importance: 89 (%) | Description: Analyze the effectiveness of marketing tactics or channels. |
| Importance: 89 (%) | Description: Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms. |
| Importance: 87 (%) | Description: Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications. |
| Importance: 87 (%) | Description: Coordinate activities of departments, such as sales, graphic arts, media, finance, and research. |
| Importance: 85 (%) | Description: Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns. |
| Importance: 83 (%) | Description: Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals. |
| Importance: 83 (%) | Description: Coordinate with the media to disseminate advertising. |
| Importance: 81 (%) | Description: Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas. |
| Importance: 80 (%) | Description: Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations. |
| Importance: 75 (%) | Description: Prepare budgets and submit estimates for program costs as part of campaign plan development. |
| Importance: 74 (%) | Description: Represent company at trade association meetings to promote products. |
| Importance: 73 (%) | Description: Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies. |
| Importance: 71 (%) | Description: Prepare and negotiate advertising and sales contracts. |
| Importance: 69 (%) | Description: Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires. |
| Importance: 67 (%) | Description: Contact organizations to explain services and facilities offered. |
Social Media Marketing Careers and Jobs
Select, Find and Prepare for Social Media Marketing Careers and Jobs - all on one page
For creative, analytically minded communicators interested in building audiences, brand engagement, and online presence. Use the tools below to see which social media marketing roles fit your background and goals.
This field has grown rapidly in demand as companies invest heavily in digital engagement and online brand presence, making it one of the faster-growing business specialties. Use the tools below to explore Social Media Marketing-related job titles sorted by growth rate, salary, or required education. You can start with entry points like Social Media Specialist, or look ahead to advanced roles such as Social Media Manager or Marketing Communications Manager. Along the way, you will see specific certifications, such as the Meta Certified Digital Marketing Associate or Professional Certified Marketer (American Marketing Association) credentials, that can help you move up the career ladder.
Here is a short Helper Video 
This page will take you through 4 steps to (1) Select from Social Media Marketing Careers and Jobs careers/jobs, (2) Find Social Media Marketing Careers and Jobs job listings, (3) Prepare for Social Media Marketing Careers and Jobs careers, and (4) Provide Social Media Marketing Careers and Jobs career-specific resources.
Step 1: Select a Career/Job: This page starts with 4 ways for you to identify and select from listings of Social Media Marketing Careers and Jobs careers/jobs:
A) Fastest Growing Social Media Marketing Careers and Jobs Careers - 2023 to 2033 (est.)
These listings are based on job growth estimates and helps you to identify the fastest growing and evolving Social Media Marketing Careers and Jobs careers. Some careers may not initially seem related to Social Media Marketing Careers and Jobs, so relevant Social Media Marketing Careers and Jobs jobs are listed alongside each listing. This can also help us to identify which careers (bottom of the listing) may have negative growth - perhaps due to automation or planned obsolescence.
B) Median Annual Salary U.S. Social Media Marketing Careers and Jobs Careers
These listings are sorted (descending) by median annual salary in the U.S. This may help us to identify our ideal career. We may not qualify at this time for the desired career, but this listing and the results provided can help us to explore job details, as well as learn how to appropriately prepare for the career.
C) Social Media Marketing Careers and Jobs Career Ladders (Educational Requirements)
These listings will help us to identify Social Media Marketing Careers and Jobs careers sorted by educational requirements (with the most difficult to obtain listed first). This may help us to identify career ladders (as we scroll down the list), and help us to get jobs that we qualify for now.
D) Select From a Listing of 422 Social Media Marketing Careers and Jobs Jobs.
The list may be quite long. There are two ways you might like to use this list:
1) Filter - As you enter a word, you will filter (limit) the list of job titles
2) Browse the list (Don't Filter) - You can simply explore the list of job titles. There may be many that you might never have considered to be of interest.
Once you have identified a job title of interest, simply click on it.
Step 2: Find a Job: After you have selected a career/job title above, you will see a form asking for your location. You will see several radio selection choices to utilize the job search site of your choice.
Step 3: Prepare For a Career: In this section you will gain access to detailed information to help you prepare for the chosen career. Information may include (not every career choice includes all of the elements below - updates occur quarterly):
Core Duties: Lists the primary worker-related tasks performed in this occupation
Supplemental Duties: Lists additional tasks that are performed but are secondary to the core duties
Work Activities: Summarizes the broad types of behaviors and actions related to this career
Specific Work Activities: Provides more granular day-to-day activities tied to the work performed
Essential Skills: Provides foundational skills that are core to performing this specific occupation
Transferable Skills: Provides career-portable skills that can be applied across multiple occupations and industries
Day-in-the-Life Summaries: Provides a snapshot of the key activities performed on a typical workday in this career
Knowledge Required: Provides the requirements regarding the acquisition of facts and principles
Software Skills: Lists software tools commonly used in this occupation, organized by category and priority
Preparation Required: Provides a summary of the required experience and education
Education Required: Detailed breakdown of the education required
Training and Experience Required: Detailed breakdown of the training and Training and Experience Required
Local Salary Information: Provides national and local salary ranges
Certifications: Provides appropriate government and private-sector certifications and/or credentials that may be required
Professional Associations: Provides professional associations that are related to the career selected
Job Listings: Provides links to active current job listings for the selected career, along with multiple similar job titles to explore. All information appears on this page without navigating away.
Related Careers to Consider: Lists up to 20 careers that might be of interest to you (related to your initial choice - what they do, what they know, and what they're called), ranked by best fit.
** If you clicked on a link from section D (as described in Step 1 above), you will see one or more links to an occupation that is usually a bit more general than your initial job selection - the link(s) is directly related to the specific job you identified through your prior selections.
*NOTE: It is possible that there may not be a career path identified for the specific job you selected in Step 1. If this is the case, scroll up the page and click on a different career/job.
Step 4: Career-Specific Resources (detailed and constantly updated): Continue to scroll down the page and you will find tabs that provide detailed (updated) links specific to the career you selected. This information includes:
Videos: Provides a listing of video links related to this career. A great way to get a quick overview of the occupation.
Resumes: Sources for resume materials and techniques. This can help to get you started.
Job Description: Sources that provide job descriptions, which are vital to resume and interview preparation.
Interviews: Provides links that can help you to prepare for and successfully complete the job interview. Can also assist with coffee chats.
Step by Step: Provides links to resources that can help to organize the career search process.
LinkedIn: One of the best professional social media sites that provides links, opportunities, and networking specifically for careers and career development.
Step 1 of 4: Select a Career/Job
77 Social Media Marketing Careers and Jobs careers are listed below (sorted by Percentage Change in Total Job Openings - 2023 to 2033 est.). Social Media Marketing Careers and Jobs-related jobs specific to each career are also provided. This shows which careers are emerging and growing the fastest. Please Scroll and Select below:
| Occupations | U.S. Job Openings 2023-2033 (% change) | Social Media Marketing Careers and Jobs-Related Jobs |
108 Social Media Marketing Careers and Jobs careers are listed below (sorted by U.S. National Median Salary). Social Media Marketing Careers and Jobs-related jobs specific to each occupation are also provided. Please Scroll and Select below::
| Occupations | National Median Salary | Social Media Marketing Careers and Jobs-Related Jobs |
109 Social Media Marketing Careers and Jobs careers are listed (sorted by Education/Preparation Requirements - descending) to provide career ladders. Social Media Marketing Careers and Jobs-related jobs specific to each career are also provided.
|
Education/Preparation Categories: 5 = Usually requires graduate school (e.g., Master's degree, Ph.D., M.D., or J.D.) 4 = Usually requires a four-year Bachelor's degree 3 = Usually requires vocational training, related on-the-job experience, or Associate's degree 2 = Usually requires a high school diploma or GED, but not always Please Scroll and Select below: |
||
| Occupations | Education/Preparation | Social Media Marketing Careers and Jobs-Related Jobs |
Scroll through the picklist (below). There are 422 specific Social Media Marketing Careers and Jobs job titles listed. Select those that may be of interest - you will get active job listing links, along with detailed resources to help you prepare for a career related to that job.
You can use this form two ways:
Filter - As you enter a keyword, you will filter (limit) the list of job titles below
Browse the list (Don't Filter) - You can simply explore the list of job titles. There may be many that you might never have considered to be of interest.
OR - leave blank and scroll through the choices:
Select a Job Title (Scroll and Select) :
Step 2 of 4: Find a Job
Find Job Listings:
Advertising and Promotions Managers.
Step 3 of 4: Prepare For a Career
Advertising and Promotions Managers
Description: Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Please click on a section below to expand and see detailed occupational information related to "Advertising and Promotions Managers":
U.S. Total Employment (2023):
23,200U.S. Total Employment (2033 est.):
25,600
Employment Change (2023-2033 est.):
2,400 (10.3%) Average Annual Job Openings (2023-2033 est.):
2,500
Core Duties
Supplemental Duties
| Important Supplemental Job Duties (in order of importance)
For the Top 5 most important - How can you build experience and skill doing these? This will help now, to begin preparing for this type of occupation. |
|
| Importance (%) | Description |
| Importance: 66 (%) | Description: Train and direct workers engaged in developing and producing advertisements. |
| Importance: 62 (%) | Description: Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers. |
| Importance: 58 (%) | Description: Manage sales team, including setting goals, providing incentives, and evaluating employee performance. |
| Importance: 58 (%) | Description: Plan and execute advertising policies and strategies for organizations. |
| Importance: 57 (%) | Description: Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts. |
| Importance: 55 (%) | Description: Direct and coordinate product research and development. |
| Importance: 52 (%) | Description: Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers. |
| Importance: 46 (%) | Description: Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals. |
Work Activities
| Important General Work Activities (in order of importance)
For the Top 5 most important - How can you build experience and skill doing these? This will help now, to begin preparing for this type of occupation. |
|
| Importance (%) | Description |
| Importance: 94 (%) | Description: Communicating with Supervisors, Peers, or Subordinates: Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person. |
| Importance: 92 (%) | Description: Making Decisions and Solving Problems: Analyzing information and evaluating results to choose the best solution and solve problems. |
| Importance: 88 (%) | Description: Getting Information: Observing, receiving, and otherwise obtaining information from all relevant sources. |
| Importance: 87 (%) | Description: Working with Computers: Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information. |
| Importance: 86 (%) | Description: Thinking Creatively: Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions. |
| Importance: 84 (%) | Description: Establishing and Maintaining Interpersonal Relationships: Developing constructive and cooperative working relationships with others, and maintaining them over time. |
| Importance: 84 (%) | Description: Organizing, Planning, and Prioritizing Work: Developing specific goals and plans to prioritize, organize, and accomplish your work. |
| Importance: 79 (%) | Description: Scheduling Work and Activities: Scheduling events, programs, and activities, as well as the work of others. |
| Importance: 78 (%) | Description: Judging the Qualities of Objects, Services, or People: Assessing the value, importance, or quality of things or people. |
| Importance: 76 (%) | Description: Communicating with People Outside the Organization: Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail. |
| Importance: 74 (%) | Description: Updating and Using Relevant Knowledge: Keeping up-to-date technically and applying new knowledge to your job. |
| Importance: 73 (%) | Description: Coordinating the Work and Activities of Others: Getting members of a group to work together to accomplish tasks. |
| Importance: 73 (%) | Description: Developing Objectives and Strategies: Establishing long-range objectives and specifying the strategies and actions to achieve them. |
| Importance: 73 (%) | Description: Resolving Conflicts and Negotiating with Others: Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others. |
| Importance: 72 (%) | Description: Monitoring Processes, Materials, or Surroundings: Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems. |
| Importance: 72 (%) | Description: Developing and Building Teams: Encouraging and building mutual trust, respect, and cooperation among team members. |
| Importance: 72 (%) | Description: Monitoring and Controlling Resources: Monitoring and controlling resources and overseeing the spending of money. |
| Importance: 71 (%) | Description: Coaching and Developing Others: Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills. |
| Importance: 71 (%) | Description: Guiding, Directing, and Motivating Subordinates: Providing guidance and direction to subordinates, including setting performance standards and monitoring performance. |
| Importance: 68 (%) | Description: Performing for or Working Directly with the Public: Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests. |
| Importance: 67 (%) | Description: Identifying Objects, Actions, and Events: Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events. |
| Importance: 66 (%) | Description: Performing Administrative Activities: Performing day-to-day administrative tasks such as maintaining information files and processing paperwork. |
| Importance: 64 (%) | Description: Documenting/Recording Information: Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form. |
| Importance: 64 (%) | Description: Training and Teaching Others: Identifying the educational needs of others, developing formal educational or training programs or classes, and teaching or instructing others. |
| Importance: 64 (%) | Description: Processing Information: Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data. |
| Importance: 61 (%) | Description: Selling or Influencing Others: Convincing others to buy merchandise/goods or to otherwise change their minds or actions. |
| Importance: 61 (%) | Description: Interpreting the Meaning of Information for Others: Translating or explaining what information means and how it can be used. |
Specific Work Activities
| Important Specific Work Activities
How can you begin to build experience and skill doing these? This will help now, to begin preparing for this type of occupation. Specific Work Activities appear below: |
|
| Advise customers on technical or procedural issues. | |
| Analyze data to assess operational or project effectiveness. | |
| Analyze forecasting data to improve business decisions. | |
| Analyze market research data. | |
| Attend training sessions or professional meetings to develop or maintain professional knowledge. | |
| Conduct employee training programs. | |
| Conduct market research. | |
| Confer with organizational members to accomplish work activities. | |
| Coordinate operational activities with external stakeholders. | |
| Coordinate special events or programs. | |
| Develop marketing plans or strategies for environmental initiatives. | |
| Develop marketing plans or strategies. | |
| Develop procedures to evaluate organizational activities. | |
| Develop promotional materials. | |
| Direct financial operations. | |
| Direct organizational operations, projects, or services. | |
| Direct sales, marketing, or customer service activities. | |
| Establish interpersonal business relationships to facilitate work activities. | |
| Evaluate employee performance. | |
| Evaluate program effectiveness. | |
| Examine marketing materials to ensure compliance with policies or regulations. | |
| Implement organizational process or policy changes. | |
| Maintain knowledge of current developments in area of expertise. | |
| Maintain operational records for green energy processes or other environmentally-sustainable activities. | |
| Manage operations, research, or logistics projects. | |
| Manage organizational or project budgets. | |
| Monitor performance of organizational members or partners. | |
| Negotiate sales or lease agreements for products or services. | |
| Prepare financial documents, reports, or budgets. | |
| Prepare operational budgets. | |
| Promote products, services, or programs. | |
| Represent the organization in external relations. | |
| Supervise employees. | |
Knowledge Required
| Knowledge Required (in order of importance)
For the Top 5 most important - How can you build experience and skill doing these? This will help now, to begin preparing for this type of occupation. |
|
| Importance (%) | Description |
| Importance: 92 (%) | Description: Sales and Marketing: Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems. |
| Importance: 91 (%) | Description: English Language: Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar. |
| Importance: 91 (%) | Description: Communications and Media: Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media. |
| Importance: 89 (%) | Description: Administration and Management: Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources. |
| Importance: 88 (%) | Description: Customer and Personal Service: Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction. |
| Importance: 77 (%) | Description: Administrative: Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology. |
| Importance: 73 (%) | Description: Personnel and Human Resources: Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems. |
| Importance: 72 (%) | Description: Computers and Electronics: Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming. |
| Importance: 63 (%) | Description: Mathematics: Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications. |
| Importance: 62 (%) | Description: Education and Training: Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects. |
| Importance: 60 (%) | Description: Telecommunications: Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems. |
| Importance: 60 (%) | Description: Economics and Accounting: Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data. |
| Importance: 59 (%) | Description: Psychology: Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders. |
Essential Skills
| Essential Skills (in order of importance)
These are the foundational skills most central to success in this occupation. For the Top 5 most important, how can you begin building experience and confidence using these skills now? |
|
| Importance (%) | Description |
| Importance: 68 (%) | Description: Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times. |
| Importance: 68 (%) | Description: Speaking: Talking to others to convey information effectively. |
| Importance: 64 (%) | Description: Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems. |
| Importance: 62 (%) | Description: Reading Comprehension: Understanding written sentences and paragraphs in work-related documents. |
| Importance: 62 (%) | Description: Writing: Communicating effectively in writing as appropriate for the needs of the audience. |
| Importance: 58 (%) | Description: Monitoring: Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action. |
| Importance: 56 (%) | Description: Active Learning: Understanding the implications of new information for both current and future problem-solving and decision-making. |
Transferable Skills
| Transferable Skills (in order of importance)
These are skills that can transfer across occupations and industries. For the Top 5 most important, how can you strengthen these skills now so they support both this career and future career flexibility? |
|
| Importance (%) | Description |
| Importance: 64 (%) | Description: Social Perceptiveness: Being aware of others' reactions and understanding why they react as they do. |
| Importance: 64 (%) | Description: Judgment and Decision Making: Considering the relative costs and benefits of potential actions to choose the most appropriate one. |
| Importance: 62 (%) | Description: Coordination: Adjusting actions in relation to others' actions. |
| Importance: 62 (%) | Description: Complex Problem Solving: Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions. |
| Importance: 60 (%) | Description: Time Management: Managing one's own time and the time of others. |
| Importance: 56 (%) | Description: Persuasion: Persuading others to change their minds or behavior. |
| Importance: 56 (%) | Description: Negotiation: Bringing others together and trying to reconcile differences. |
| Importance: 56 (%) | Description: Systems Analysis: Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes. |
| Importance: 56 (%) | Description: Systems Evaluation: Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system. |
| Importance: 54 (%) | Description: Management of Personnel Resources: Motivating, developing, and directing people as they work, identifying the best people for the job. |
Day-in-the-Life Summaries
| Day-in-the-Life Summaries These summaries show the main types of activities you are likely to perform on a regular basis in this occupation. How can you imagine your typical workday — using these examples to see if this type of work fits you? |
| Activity: Advise others on products or services. |
| Activity: Analyze data to improve operations. |
| Activity: Analyze market or industry conditions. |
| Activity: Collect data about consumer needs or opinions. |
| Activity: Communicate with others about operational plans or activities. |
| Activity: Coordinate activities with clients, agencies, or organizations. |
| Activity: Coordinate group, community, or public activities. |
| Activity: Develop business or marketing plans. |
| Activity: Develop marketing or promotional materials. |
| Activity: Develop operational or technical procedures or standards. |
| Activity: Develop professional relationships or networks. |
| Activity: Direct organizational operations, activities, or procedures. |
| Activity: Evaluate personnel capabilities or performance. |
| Activity: Evaluate programs, practices, or processes. |
| Activity: Examine materials or documentation for accuracy or compliance. |
| Activity: Implement procedures or processes. |
| Activity: Maintain current knowledge in area of expertise. |
| Activity: Maintain operational records. |
| Activity: Manage budgets or finances. |
| Activity: Monitor individual behavior or performance. |
| Activity: Negotiate contracts or agreements. |
| Activity: Prepare financial documents, reports, or budgets. |
| Activity: Promote products, services, or programs. |
| Activity: Supervise personnel activities. |
| Activity: Train others on operational or work procedures. |
Software Skills
|
Software Skills These are examples of software tools commonly used in this occupation, organized from most to least important for your career preparation. How can you start learning or practicing the highest-priority tools so that you feel confident using them on the job? |
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| High-Priority Tech Skills | ||||||
| Office suite software: | ||||||
| Microsoft Office software | ||||||
| Presentation software: | ||||||
| Microsoft PowerPoint | ||||||
| Spreadsheet software: | ||||||
| Microsoft Excel | ||||||
| Emerging Tech Skills | ||||||
| Analytical or scientific software: | ||||||
| Google Analytics | ||||||
| Business intelligence and data analysis software: | ||||||
| Tableau | ||||||
| Customer relationship management CRM software: | ||||||
| Salesforce software | ||||||
| Data base management system software: | ||||||
| Microsoft SQL Server | ||||||
| Data base user interface and query software: | ||||||
| Microsoft Access | ||||||
| Desktop publishing software: | ||||||
| Adobe InDesign | ||||||
| Document management software: | ||||||
| Adobe Acrobat Microsoft SharePoint | ||||||
| Electronic mail software: | ||||||
| Microsoft Outlook | ||||||
| Enterprise application integration software: | ||||||
| Extensible markup language XML | ||||||
| Enterprise resource planning ERP software: | ||||||
| SAP software | ||||||
| Graphics or photo imaging software: | ||||||
| Adobe Creative Cloud software Adobe Illustrator Adobe Photoshop | ||||||
| Operating system software: | ||||||
| Microsoft Windows | ||||||
| Project management software: | ||||||
| Microsoft Project | ||||||
| Sales and marketing software: | ||||||
| HubSpot software Marketo Marketing Automation | ||||||
| Video creation and editing software: | ||||||
| Adobe After Effects | ||||||
| Web page creation and editing software: | ||||||
| Facebook WordPress | ||||||
| Web platform development software: | ||||||
| Hypertext markup language HTML JavaScript | ||||||
| Word processing software: | ||||||
| Microsoft Word | ||||||
| General Software Tools | ||||||
| Analytical or scientific software: | ||||||
| Business analysis software Data visualization software Relex Weibull WebTrends Analytics | ||||||
| Business intelligence and data analysis software: | ||||||
| Actuate BIRT Google DoubleClick | ||||||
| Calendar and scheduling software: | ||||||
| Scheduling software | ||||||
| Customer relationship management CRM software: | ||||||
| Constant Contact MarketSharp Oracle Eloqua | ||||||
| Data base reporting software: | ||||||
| AdRelevance | ||||||
| Data base user interface and query software: | ||||||
| Database software Microsoft Dynamics Marketing PaloAlto Advertising Plan Pro Structure query language SQL | ||||||
| Desktop publishing software: | ||||||
| Adobe PageMaker Microsoft Publisher Quark enterprise publishing software | ||||||
| Document management software: | ||||||
| Adobe Acrobat Reader Data warehousing software | ||||||
| Electronic mail software: | ||||||
| Email software IBM Lotus Notes MailChimp | ||||||
| Enterprise application integration software: | ||||||
| Hootsuite | ||||||
| Enterprise resource planning ERP software: | ||||||
| Brainworks Microsoft Dynamics | ||||||
| Information retrieval or search software: | ||||||
| Instant messaging software: | ||||||
| Internet browser software: | ||||||
| Web browser software | ||||||
| Inventory management software: | ||||||
| Inventory tracking software | ||||||
| Project management software: | ||||||
| Experience in Software Webplanner | ||||||
| Sales and marketing software: | ||||||
| Google Ads Webtrends software | ||||||
| Video creation and editing software (scroll table below): | ||||||
| ||||||
| Web page creation and editing software (scroll table below): | ||||||
| ||||||
| Web platform development software: | ||||||
| Drupal |
Preparation Required
| Preparation Required - How much preparation is needed to obtain this type of job? |
| Job Zone Four: Considerable Preparation Needed |
| A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified. |
| Most of these occupations require a four-year bachelor's degree, but some do not. |
| Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training. |
| Many of these occupations involve coordinating, supervising, managing, or training others. Examples include real estate brokers, sales managers, database administrators, graphic designers, conservation scientists, art directors, and cost estimators. |
Training and Experience Required
| Training and Experience Required - by frequency of training and work experience attainment This section shows you how often different types of training and work experience are required for this occupation. How can you start gaining the kinds of experience and training that are most common for this type of work? |
|
| Frequency of Attainment (%) | Level of Training and Work Experience |
| Frequency of Attainment: 37.6 (%) | Level of Training and Work Experience: Over 2 years, up to and including 4 years |
| Frequency of Attainment: 33.3 (%) | Level of Training and Work Experience: Over 4 years, up to and including 6 years |
| Frequency of Attainment: 15.5 (%) | Level of Training and Work Experience: Over 6 years, up to and including 8 years |
| Frequency of Attainment: 12.0 (%) | Level of Training and Work Experience: Over 1 month, up to and including 3 months |
| Frequency of Attainment: 1.6 (%) | Level of Training and Work Experience: Over 6 months, up to and including 1 year |
Local Salary Information
Select a State (scroll and Select) :
Please select a State to see State and National Salaries
Certifications
| Certifications These are examples of certifications that may be important for this occupation. How can you begin exploring which certifications fit your goals and what steps you would need to take to earn them? |
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Adobe Advertising Cloud Demand-Side Platform (DSP) Professional Certification
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Adobe Audience Manager Architect Master Certification
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Agile Certified Product Manager
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CareerOneStop Test Certification
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Certification of Achievement-Alliance Management
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Certified Destination Marketing Executive
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Certified Festival and Event Executive
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Certified Financial Marketing Professional
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Certified New Home Marketing Professional
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Certified Social Media Strategist
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Certified Strategic Alliance Professional
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Credential for Green Property Management
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Credit Union Certified Marketing Executive
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IAB Digital Ad Operations Certification
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IgCC Commercial Inspector with ASHRAE 189.1
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Independent Rental Owner Professional
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Master in Residential Marketing
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Professional Associations
| Professional Associations These associations connect people who work in this occupation or related fields. How can you start using these associations to learn more, build your network, or find mentoring opportunities? |
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Advertising Research Foundation
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American Academy of Advertising (AAA)
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American Advertising Federation
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American Association of Advertising Agencies
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Association of National Advertisers (ANA)
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Cable Television Advertising Bureau (CAB)
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Global Association for Marketing at Retail
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Hispanic Marketing Council (HMC)
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Interactive Advertising Bureau (IAB)
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International Advertising Association (IAA)
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Outdoor Advertising Association of America (OAAA)
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Promotional Products Association International (PPAI)
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Job Listings
| Job Listings and Similar Occupational Titles - scroll and click to identify common requirements, keywords, and skills in current job listings |
Related Careers to Consider
Step 4 of 4: Career-Specific Resources
This section contains detailed external resources appropriate to "Advertising and Promotions Managers". Explore these resources to start learning more. Links are constantly updated, so bookmark this page.
Videos
Here is a listing of videos related to this career. A great way to get a quick overview of the occupation.
Resumes
Here are resources that allow you to see example resumes for this occupation. It may be helpful to see examples from others who have this type of experience.
Job Description
Here are resources that provide job descriptions, which are vital for resume and interview preparation.
Interviews
There are many great resources that can help guide you through the interview process. These links provide help in preparing and performing an effective interview, specific to this occupation.
Step-by-Step
Here are links to help guide you, step-by-step, to become a(n): Advertising and Promotions Managers
LinkedIn®
Here are links to various posts and groups from LinkedIn ® that relate to this occupation. Great way to start building professional contacts in the field that might be most appropriate for you.
Developed by Dr. Ralph Jagodka, Ed.D., Professor Emeritus of Business Management at Mt. San Antonio College and author of the Harvard Business Impact article "What to Do When Students Ask You for Career Advice." - Full bio. © 2026 About This Page
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