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Bachelor Degree Careers and Jobs (jobs after undergraduate degree)

Explore Careers and Jobs Predominantly Filled by Those with a Bachelor's Degree with or without Certificates - All On One Page

Sorted by median annual U.S. salary and including percentage of job holders with Bachelor's Degree.

A bachelor's degree qualifies graduates for a wide range of professional, technical, and management-track careers across nearly every industry. For people who want to compare where a four-year degree can lead before choosing a major or job. Compare careers ranked by salary, review degree-holder and experience percentages, and access preparation resources for each role.



4 Steps to Use This Page: 1-Explore Careers of Intrerest 2-See Job Listings Matched to Career 3-Prepare for the Career 4-See External Career Resources

Here is a short Helper Video External Link.

This page will take you through 4 steps, relative to an Bachelor's Degree, to (1) Select a career, (2) Find active job listings, (3) Prepare for the career you chose, and (4) Provide web resources specific to the career you chose.

Step 1: Select a Career: You will be presented with a listing of Bachelor's Degree careers. The list may be quite long. There are two ways you might like to use this list:
1) Filter - As you enter a word, you will filter (limit) the list of careers below
2) Browse the list (Don't Filter) - You can simply browse the list of careers. There may be many that you might never have considered. This may help you to discover careers that might be of interest.

Once you have identified a career of interest, simply click on it.

Step 2: Find a Job: After you have selected a career/job title above, you will see a form asking for your location. You will see several radio selection choices to utilize the job search site of your choice.



Step 3: Prepare For a Career: In this section you will gain access to detailed information to help you prepare for the career you selected. Information includes core and supplemental duties, general and specific work activities, knowledge required, essential and transferable skills required, day-in-the-life summaries, knowledge required, software skills required, preparation required, educational requirements, training and work experience required, local salary information, certifications, professional associations, current job listings for the job selected along with multiple similar job titles, and related careers (related to what they do, what they know, and what they're called).

Step 4: Career-Specific Resources (detailed and constantly updated): Continue to scroll down the page and you will find tabs that will provide detailed (updated) links to occupational information specific to the career you selected. This information includes:
Videos: Provides a listing of video links related to this career. A great way to get a quick overview of the occupation.
Resumes: Sources for resume materials and techniques. This can help to get you started.
Job Description: Sources that provide job descriptions, which are vital to resume and interview preparation.
Interviews: Provides links that can help you to prepare for and successfully complete the job interview.
Step by Step: Provides links to resources that can help to organize the career search process.
LinkedIn: One of the best professional social media sites that provides links, opportunities, and networking specifically for careers and career development.




Step 1 of 4: Select a Career

Leading Books About Bachelor's Degree Jobs External Link
What jobs can you get with a Bachelor's Degree? Scroll through the picklist (below). These are careers related to the Bachelor's Degree level, with at least 30% of job holders having a Bachelor's Degree. - 255 specific careers are listed, with matching jobs currently available. Select those careers that may be of interest - you will then get links to matching active job listings, and detailed resources to help you prepare.
You can use this form two ways:
1) Enter a Keyword - As you enter a keyword, you will filter (limit) the listing to those careers that contain the keyword entered
2) Browse the list (Don't enter a keyword) - You can simply browse the list of careers. There may be many that you might never have considered. This may help you to discover jobs that might be of interest.

Enter a Keyword (filter the list below)
OR - leave blank and scroll through the choices:



Select a Job Title - Sorted by Annual Salary -(scroll and Select) :
Legend: Career Title Link / (% having Bachelor's Degree) / (Median Annual U.S. Salary)

Airline Pilots, Copilots, and Flight Engineers / (61.02%) / ($219,140)
Chief Executives / (32.29%) / ($206,680)
Computer and Information Systems Managers / (50.48%) / ($169,510)
Architectural and Engineering Managers / (46.67%) / ($165,370)
Biofuels/Biodiesel Technology and Product Development Managers / (56.68%) / ($165,370)
Natural Sciences Managers / (37.31%) / ($157,740)
Clinical Research Coordinators / (60.13%) / ($157,740)
Water Resource Specialists / (50.00%) / ($157,740)
Marketing Managers / (55.76%) / ($157,620)
Financial Managers / (77.31%) / ($156,100)
Treasurers and Controllers / (60.00%) / ($156,100)
Investment Fund Managers / (32.66%) / ($156,100)
Computer and Information Research Scientists / (36.22%) / ($145,080)
Computer Hardware Engineers / (48.28%) / ($138,080)
Purchasing Managers / (52.63%) / ($136,380)
Compensation and Benefits Managers / (85.71%) / ($136,380)
Human Resources Managers / (90.91%) / ($136,350)
Petroleum Engineers / (71.61%) / ($135,690)
Sales Managers / (71.43%) / ($135,160)
Database Architects / (80.95%) / ($134,700)
Data Warehousing Specialists / (78.26%) / ($134,700)
Regulatory Affairs Managers / (78.26%) / ($133,560)
Compliance Managers / (63.38%) / ($133,560)
Loss Prevention Managers / (59.10%) / ($133,560)
Wind Energy Operations Managers / (34.76%) / ($133,560)
Wind Energy Development Managers / (69.46%) / ($133,560)
Brownfield Redevelopment Specialists and Site Managers / (86.36%) / ($133,560)
Medical Dosimetrists / (75.00%) / ($132,880)
Software Developers / (85.61%) / ($132,270)
Advertising and Promotions Managers / (62.44%) / ($131,870)
Aerospace Engineers / (59.05%) / ($130,720)
Computer Network Architects / (60.00%) / ($129,840)
Telecommunications Engineering Specialists / (33.34%) / ($129,840)
Nuclear Engineers / (80.95%) / ($125,460)
Training and Development Managers / (78.57%) / ($125,040)
Information Security Analysts / (75.16%) / ($120,360)
Actuaries / (89.28%) / ($120,000)
Fundraising Managers / (65.49%) / ($119,200)
Electronics Engineers, Except Computer / (83.30%) / ($119,200)
Radio Frequency Identification Device Specialists / (76.62%) / ($119,200)
Quality Control Systems Managers / (100.00%) / ($116,970)
Biofuels Production Managers / (52.04%) / ($116,970)
Biomass Power Plant Managers / (61.49%) / ($116,970)
Sales Engineers / (57.33%) / ($116,950)
Remote Sensing Scientists and Technologists / (76.00%) / ($112,280)
Chemical Engineers / (95.65%) / ($112,100)
Energy Engineers, Except Wind and Solar / (63.64%) / ($111,970)
Mechatronics Engineers / (66.14%) / ($111,970)
Microsystems Engineers / (43.72%) / ($111,970)
Photonics Engineers / (52.38%) / ($111,970)
Robotics Engineers / (56.67%) / ($111,970)
Wind Energy Engineers / (75.31%) / ($111,970)
Solar Energy Systems Engineers / (55.56%) / ($111,970)
Medical and Health Services Managers / (46.43%) / ($110,680)
Business Intelligence Analysts / (72.73%) / ($108,020)
Clinical Data Managers / (90.00%) / ($108,020)
Orthoptists / (85.71%) / ($107,990)
Electrical Engineers / (81.62%) / ($106,950)
Art Directors / (71.54%) / ($106,500)
Materials Scientists / (66.66%) / ($106,160)
Web Administrators / (55.00%) / ($104,920)
Document Management Specialists / (70.00%) / ($104,920)
Information Security Engineers / (47.37%) / ($104,920)
Information Technology Project Managers / (57.15%) / ($104,920)
Construction Managers / (40.00%) / ($104,900)
Materials Engineers / (52.38%) / ($104,100)
Computer Systems Analysts / (41.93%) / ($103,800)
Fire-Prevention and Protection Engineers / (88.47%) / ($103,690)
Security Managers / (70.00%) / ($102,340)
Software Quality Assurance Analysts and Testers / (50.00%) / ($101,800)
Database Administrators / (92.89%) / ($101,510)
Bioengineers and Biomedical Engineers / (43.48%) / ($100,730)
Mining and Geological Engineers, Including Mining Safety Engineers / (95.74%) / ($100,640)
Marine Engineers and Naval Architects / (52.63%) / ($100,270)
Environmental Engineers / (66.66%) / ($100,090)
Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products / (41.07%) / ($99,710)
Computer Programmers / (88.04%) / ($99,700)
Personal Financial Advisors / (80.77%) / ($99,580)
Mechanical Engineers / (52.29%) / ($99,510)
Fuel Cell Engineers / (57.14%) / ($99,510)
Automotive Engineers / (71.43%) / ($99,510)
Management Analysts / (66.66%) / ($99,410)
Industrial Engineers / (62.98%) / ($99,380)
Human Factors Engineers and Ergonomists / (50.00%) / ($99,380)
Validation Engineers / (90.00%) / ($99,380)
Manufacturing Engineers / (76.00%) / ($99,380)
Supply Chain Managers / (76.19%) / ($99,200)
Special Effects Artists and Animators / (52.75%) / ($99,060)
Video Game Designers / (55.00%) / ($98,540)
Radiation Therapists / (37.54%) / ($98,300)
Low Vision Therapists, Orientation and Mobility Specialists, and Vision Rehabilitation Therapists / (39.13%) / ($96,370)
Civil Engineers / (90.47%) / ($95,890)
Transportation Engineers / (86.36%) / ($95,890)
Water/Wastewater Engineers / (69.57%) / ($95,890)
Transportation Planners / (55.00%) / ($95,890)
Network and Computer Systems Administrators / (52.37%) / ($95,360)
Architects, Except Landscape and Naval / (47.62%) / ($93,310)
Atmospheric and Space Scientists / (60.00%) / ($92,860)
Geoscientists, Except Hydrologists and Geographers / (40.62%) / ($92,580)
Bioinformatics Scientists / (33.61%) / ($91,100)
Molecular and Cellular Biologists / (34.62%) / ($91,100)
Intelligence Analysts / (73.92%) / ($91,100)
Geographers / (45.00%) / ($90,880)
Labor Relations Specialists / (42.85%) / ($89,980)
Hydrologists / (43.48%) / ($88,770)
Agricultural Engineers / (75.00%) / ($88,750)
Registered Nurses / (55.92%) / ($86,070)
Acute Care Nurses / (66.66%) / ($86,070)
Critical Care Nurses / (50.00%) / ($86,070)
Microbiologists / (72.73%) / ($85,470)
Web Developers / (50.00%) / ($84,960)
Budget Analysts / (77.48%) / ($84,940)
Agents and Business Managers of Artists, Performers, and Athletes / (41.33%) / ($84,900)
Chemists / (60.07%) / ($84,680)
First-Line Supervisors of Non-Retail Sales Workers / (44.97%) / ($84,570)
Financial Examiners / (95.66%) / ($84,300)
Emergency Management Directors / (68.18%) / ($83,960)
Operations Research Analysts / (42.85%) / ($83,640)
Producers and Directors / (56.67%) / ($82,510)
Media Programming Directors / (52.00%) / ($82,510)
Talent Directors / (50.86%) / ($82,510)
Media Technical Directors/Managers / (92.07%) / ($82,510)
Food Scientists and Technologists / (81.82%) / ($82,090)
Urban and Regional Planners / (40.00%) / ($81,800)
Occupational Health and Safety Specialists / (82.61%) / ($81,140)
Technical Writers / (35.52%) / ($80,050)
Chemical Plant and System Operators / (36.27%) / ($80,030)
Business Continuity Planners / (65.22%) / ($79,590)
Sustainability Specialists / (56.52%) / ($79,590)
Online Merchants / (41.29%) / ($79,590)
Security Management Specialists / (70.00%) / ($79,590)
Credit Analysts / (95.00%) / ($79,420)
Logisticians / (75.00%) / ($79,400)
Logistics Engineers / (73.91%) / ($79,400)
Logistics Analysts / (63.64%) / ($79,400)
Landscape Architects / (95.00%) / ($79,320)
Fashion Designers / (50.67%) / ($79,290)
Environmental Scientists and Specialists, Including Health / (60.15%) / ($78,980)
Environmental Restoration Planners / (59.09%) / ($78,980)
Financial Quantitative Analysts / (35.00%) / ($78,310)
Fraud Examiners, Investigators and Analysts / (83.33%) / ($78,310)
Insurance Underwriters / (73.33%) / ($77,860)
Social and Community Service Managers / (50.36%) / ($77,030)
Securities, Commodities, and Financial Services Sales Agents / (61.33%) / ($76,900)
Commercial and Industrial Designers / (67.92%) / ($76,250)
Cartographers and Photogrammetrists / (31.50%) / ($76,210)
Environmental Compliance Inspectors / (75.00%) / ($75,670)
Equal Opportunity Representatives and Officers / (70.20%) / ($75,670)
Government Property Inspectors and Investigators / (39.34%) / ($75,670)
Coroners / (50.00%) / ($75,670)
Regulatory Affairs Specialists / (85.00%) / ($75,670)
Claims Adjusters, Examiners, and Investigators / (55.82%) / ($75,050)
Editors / (81.70%) / ($75,020)
Cost Estimators / (81.82%) / ($74,740)
Market Research Analysts and Marketing Specialists / (60.87%) / ($74,680)
Search Marketing Strategists / (47.83%) / ($74,680)
Compensation, Benefits, and Job Analysis Specialists / (95.23%) / ($74,530)
Writers and Authors / (46.95%) / ($73,690)
Poets, Lyricists and Creative Writers / (31.82%) / ($73,690)
Entertainment and Recreation Managers, Except Gambling / (52.12%) / ($73,460)
Computer Network Support Specialists / (48.77%) / ($71,530)
Bioinformatics Technicians / (53.34%) / ($70,620)
Zoologists and Wildlife Biologists / (57.21%) / ($70,600)
Loan Officers / (69.86%) / ($69,990)
Dietitians and Nutritionists / (63.33%) / ($69,680)
Electrical and Electronics Drafters / (40.08%) / ($69,260)
Conservation Scientists / (78.27%) / ($68,750)
Range Managers / (81.13%) / ($68,750)
Park Naturalists / (49.75%) / ($68,750)
Surveyors / (47.37%) / ($68,540)
Geodetic Surveyors / (85.18%) / ($68,540)
Human Resources Specialists / (48.28%) / ($67,650)
Foresters / (83.96%) / ($67,330)
Adapted Physical Education Specialists / (71.43%) / ($67,190)
Public Relations Specialists / (90.91%) / ($66,750)
Special Education Teachers, Secondary School / (57.35%) / ($66,620)
Special Education Teachers, Middle School / (82.51%) / ($66,600)
Film and Video Editors / (65.10%) / ($66,600)
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products / (33.89%) / ($65,630)
Lodging Managers / (71.60%) / ($65,360)
Special Education Teachers, Preschool / (63.43%) / ($65,270)
Secondary School Teachers, Except Special and Career/Technical Education / (84.73%) / ($65,220)
Career/Technical Education Teachers, Secondary School / (44.42%) / ($65,130)
Forensic Science Technicians / (32.36%) / ($64,940)
Training and Development Specialists / (78.26%) / ($64,340)
Middle School Teachers, Except Special and Career/Technical Education / (88.24%) / ($64,290)
Fundraisers / (95.24%) / ($64,160)
Mechanical Engineering Technologists and Technicians / (36.52%) / ($64,020)
Career/Technical Education Teachers, Middle School / (80.62%) / ($63,860)
Elementary School Teachers, Except Special Education / (78.17%) / ($63,680)
Music Therapists / (84.62%) / ($63,650)
First-Line Supervisors of Office and Administrative Support Workers / (45.22%) / ($63,450)
Real Estate Brokers / (45.33%) / ($63,060)
Health Education Specialists / (30.93%) / ($62,860)
Property, Real Estate, and Community Association Managers / (55.00%) / ($62,850)
Kindergarten Teachers, Except Special Education / (86.20%) / ($62,690)
Nanotechnology Engineering Technologists and Technicians / (30.00%) / ($62,610)
Interior Designers / (84.00%) / ($62,510)
Probation Officers and Correctional Treatment Specialists / (88.03%) / ($61,800)
Educational, Guidance, and Career Counselors and Advisors / (56.31%) / ($61,710)
Advertising Sales Agents / (51.85%) / ($61,270)
Paralegals and Legal Assistants / (46.50%) / ($60,970)
Survey Researchers / (50.00%) / ($60,960)
Adult Basic Education, Adult Secondary Education, and English as a Second Language Instructors / (52.22%) / ($60,560)
Fish and Game Wardens / (79.35%) / ($60,380)
Brokerage Clerks / (38.23%) / ($60,150)
Set and Exhibit Designers / (33.33%) / ($59,490)
Fine Artists, Including Painters, Sculptors, and Illustrators / (35.12%) / ($59,300)
Computer User Support Specialists / (47.32%) / ($59,240)
Insurance Sales Agents / (46.90%) / ($59,080)
Graphic Designers / (65.00%) / ($58,910)
Tax Examiners and Collectors, and Revenue Agents / (33.61%) / ($58,530)
Remote Sensing Technicians / (70.45%) / ($58,350)
Athletic Trainers / (37.39%) / ($57,930)
Occupational Health and Safety Technicians / (52.38%) / ($57,920)
Fitness and Wellness Coordinators / (42.31%) / ($57,570)
First-Line Supervisors of Farming, Fishing, and Forestry Workers / (32.89%) / ($57,320)
Recreational Therapists / (97.30%) / ($57,120)
Interpreters and Translators / (54.72%) / ($57,090)
Meeting, Convention, and Event Planners / (40.80%) / ($56,920)
Chemical Technicians / (43.74%) / ($56,750)
Social Science Research Assistants / (54.32%) / ($56,400)
First-Line Supervisors of Landscaping, Lawn Service, and Groundskeeping Workers / (32.32%) / ($55,740)
Exercise Physiologists / (59.09%) / ($54,860)
Environmental Engineering Technologists and Technicians / (72.05%) / ($54,000)
Child, Family, and School Social Workers / (68.66%) / ($53,940)
Payroll and Timekeeping Clerks / (31.84%) / ($52,240)
Audio and Video Technicians / (42.67%) / ($51,640)
Biological Technicians / (63.12%) / ($51,430)
Desktop Publishers / (38.70%) / ($51,290)
Airfield Operations Specialists / (50.86%) / ($51,140)
Environmental Science and Protection Technicians, Including Health / (68.18%) / ($50,660)
Statistical Assistants / (61.28%) / ($50,510)
Directors, Religious Activities and Education / (54.13%) / ($50,140)
Private Detectives and Investigators / (42.15%) / ($49,540)
Food Science Technicians / (32.33%) / ($49,090)
Proofreaders and Copy Markers / (47.30%) / ($48,790)
Credit Counselors / (40.00%) / ($48,570)
Cargo and Freight Agents / (30.75%) / ($48,330)
Freight Forwarders / (43.66%) / ($48,330)
Community Health Workers / (51.88%) / ($48,200)
Human Resources Assistants, Except Payroll and Timekeeping / (33.81%) / ($47,710)
Loan Interviewers and Clerks / (38.26%) / ($47,380)
Procurement Clerks / (32.73%) / ($46,670)
Coaches and Scouts / (48.89%) / ($45,910)
Broadcast Announcers and Radio Disc Jockeys / (35.18%) / ($44,890)
Speech-Language Pathology Assistants / (37.46%) / ($44,490)
Rehabilitation Counselors / (55.86%) / ($44,040)
Teaching Assistants, Postsecondary / (57.32%) / ($43,750)
Precision Agriculture Technicians / (34.78%) / ($43,180)
Social and Human Service Assistants / (40.46%) / ($41,410)
Tutors / (40.91%) / ($39,580)
Residential Advisors / (31.29%) / ($37,950)
Substitute Teachers, Short-Term / (40.15%) / ($37,380)
Recreation Workers / (61.96%) / ($34,410)

Step 2 of 4: Find a Job

Job Listings for: Search Marketing Strategists.

Search results will open in a new tab.

Note: Job search results work best for U.S.-based locations. For international searches, try searching for "[job title] in [city, country]" directly on the selected job board, or visit their country-specific website.

Step 3 of 4: Prepare For a Career

Prepare for the "Search Marketing Strategists" Career
The details below will provide a pathway to your specific job goal and help you to identify an appropriate career ladder.




Search Marketing Strategists

Description: Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Please click on a section below to expand and see detailed occupational information related to "Search Marketing Strategists":

Core Duties

Important Core Job Duties (in order of importance)
For the Top 5 most important - How can you build experience and skill doing these? This will help now, to begin preparing for this type of occupation.
Importance (%) Description
Importance: 100 (%) Description: Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
Importance: 100 (%) Description: Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.
Importance: 100 (%) Description: Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
Importance: 100 (%) Description: Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.
Importance: 100 (%) Description: Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.
Importance: 100 (%) Description: Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.
Importance: 100 (%) Description: Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
Importance: 100 (%) Description: Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
Importance: 100 (%) Description: Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.
Importance: 100 (%) Description: Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
Importance: 100 (%) Description: Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
Importance: 100 (%) Description: Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
Importance: 100 (%) Description: Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
Importance: 100 (%) Description: Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
Importance: 100 (%) Description: Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
Importance: 100 (%) Description: Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
Importance: 100 (%) Description: Participate in the development or implementation of online marketing strategy.
Importance: 100 (%) Description: Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
Importance: 96 (%) Description: Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).
Importance: 96 (%) Description: Conduct financial modeling for online marketing programs or Web site revenue forecasting.
Importance: 96 (%) Description: Execute or manage social media campaigns to inform search marketing tactics.
Importance: 96 (%) Description: Propose online or multiple-sales-channel campaigns to marketing executives.
Importance: 96 (%) Description: Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
Importance: 96 (%) Description: Create content strategies for digital media.
Importance: 87 (%) Description: Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
Supplemental Duties
Important Supplemental Job Duties (in order of importance)
For the Top 5 most important - How can you build experience and skill doing these? This will help now, to begin preparing for this type of occupation.
Importance (%) Description
Importance: 87 (%) Description: Assist in the evaluation or negotiation of contracts with vendors or online partners.
Importance: 87 (%) Description: Execute and manage communications with digital journalists or bloggers.
Importance: 78 (%) Description: Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
Importance: 78 (%) Description: Execute or manage banner, video, or other non-text link ad campaigns.
Importance: 65 (%) Description: Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.
Importance: 61 (%) Description: Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.
Importance: 57 (%) Description: Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.
Importance: 57 (%) Description: Assist in the development of online transaction or security policies.
Importance: 57 (%) Description: Resolve product availability problems in collaboration with customer service staff.
Importance: 52 (%) Description: Implement online customer service processes to ensure positive and consistent user experiences.
Importance: 43 (%) Description: Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
Work Activities

Important General Work Activities (in order of importance)
For the Top 5 most important - How can you build experience and skill doing these? This will help now, to begin preparing for this type of occupation.
Importance (%) Description
Importance: 97 (%) Description: Working with Computers: Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
Importance: 93 (%) Description: Analyzing Data or Information: Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
Importance: 93 (%) Description: Updating and Using Relevant Knowledge: Keeping up-to-date technically and applying new knowledge to your job.
Importance: 92 (%) Description: Making Decisions and Solving Problems: Analyzing information and evaluating results to choose the best solution and solve problems.
Importance: 90 (%) Description: Getting Information: Observing, receiving, and otherwise obtaining information from all relevant sources.
Importance: 90 (%) Description: Processing Information: Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.
Importance: 89 (%) Description: Developing Objectives and Strategies: Establishing long-range objectives and specifying the strategies and actions to achieve them.
Importance: 87 (%) Description: Thinking Creatively: Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
Importance: 86 (%) Description: Communicating with Supervisors, Peers, or Subordinates: Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
Importance: 85 (%) Description: Interpreting the Meaning of Information for Others: Translating or explaining what information means and how it can be used.
Importance: 80 (%) Description: Providing Consultation and Advice to Others: Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics.
Importance: 80 (%) Description: Identifying Objects, Actions, and Events: Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
Importance: 79 (%) Description: Organizing, Planning, and Prioritizing Work: Developing specific goals and plans to prioritize, organize, and accomplish your work.
Importance: 78 (%) Description: Establishing and Maintaining Interpersonal Relationships: Developing constructive and cooperative working relationships with others, and maintaining them over time.
Importance: 76 (%) Description: Communicating with People Outside the Organization: Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
Importance: 69 (%) Description: Documenting/Recording Information: Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.
Importance: 69 (%) Description: Selling or Influencing Others: Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
Importance: 66 (%) Description: Training and Teaching Others: Identifying the educational needs of others, developing formal educational or training programs or classes, and teaching or instructing others.
Importance: 65 (%) Description: Estimating the Quantifiable Characteristics of Products, Events, or Information: Estimating sizes, distances, and quantities; or determining time, costs, resources, or materials needed to perform a work activity.
Importance: 64 (%) Description: Evaluating Information to Determine Compliance with Standards: Using relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards.
Importance: 63 (%) Description: Monitoring Processes, Materials, or Surroundings: Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems.
Importance: 63 (%) Description: Scheduling Work and Activities: Scheduling events, programs, and activities, as well as the work of others.
Specific Work Activities

Important Specific Work Activities
How can you begin to build experience and skill doing these? This will help now, to begin preparing for this type of occupation. Specific Work Activities appear below:
Analyze market or customer related data.
Analyze website or related online data to track trends or usage.
Collaborate with others to determine design specifications or details.
Collaborate with others to develop or implement marketing strategies.
Coordinate project activities with other personnel or departments.
Coordinate resource procurement activities.
Design computer modeling or simulation programs.
Design websites or web applications.
Develop computer or information security policies or procedures.
Develop guidelines for system implementation.
Develop performance metrics or standards related to information technology.
Develop specifications or procedures for website development or maintenance.
Evaluate utility of software or hardware technologies.
Implement advertising or marketing initiatives.
Maintain the inventory of equipment.
Prepare graphics or other visual representations of information.
Provide customer service to clients or users.
Recommend changes to improve computer or information systems.
Update knowledge about emerging industry or technology trends.
Write computer programming code.
Knowledge Required

Knowledge Required (in order of importance)
For the Top 5 most important - How can you build experience and skill doing these? This will help now, to begin preparing for this type of occupation.
Importance (%) Description
Importance: 90 (%) Description: Sales and Marketing: Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Importance: 84 (%) Description: Computers and Electronics: Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Importance: 84 (%) Description: English Language: Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.
Importance: 76 (%) Description: Communications and Media: Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Importance: 69 (%) Description: Mathematics: Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
Importance: 60 (%) Description: Customer and Personal Service: Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Essential Skills

Essential Skills (in order of importance)
These are the foundational skills most central to success in this occupation. For the Top 5 most important, how can you begin building experience and confidence using these skills now?
Importance (%) Description
Importance: 64 (%) Description: Reading Comprehension: Understanding written sentences and paragraphs in work-related documents.
Importance: 62 (%) Description: Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Importance: 62 (%) Description: Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
Importance: 62 (%) Description: Active Learning: Understanding the implications of new information for both current and future problem-solving and decision-making.
Importance: 60 (%) Description: Speaking: Talking to others to convey information effectively.
Importance: 58 (%) Description: Writing: Communicating effectively in writing as appropriate for the needs of the audience.
Importance: 56 (%) Description: Monitoring: Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Transferable Skills

Transferable Skills (in order of importance)
These are skills that can transfer across occupations and industries. For the Top 5 most important, how can you strengthen these skills now so they support both this career and future career flexibility?
Importance (%) Description
Importance: 64 (%) Description: Complex Problem Solving: Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Importance: 62 (%) Description: Judgment and Decision Making: Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Importance: 56 (%) Description: Systems Analysis: Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
Importance: 56 (%) Description: Systems Evaluation: Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
Importance: 54 (%) Description: Coordination: Adjusting actions in relation to others' actions.
Importance: 54 (%) Description: Persuasion: Persuading others to change their minds or behavior.
Importance: 52 (%) Description: Instructing: Teaching others how to do something.
Importance: 52 (%) Description: Time Management: Managing one's own time and the time of others.
Day-in-the-Life Summaries

Day-in-the-Life Summaries
These summaries show the main types of activities you are likely to perform on a regular basis in this occupation. How can you imagine your typical workday — using these examples to see if this type of work fits you?
Activity: Advise others on the design or use of technologies.
Activity: Analyze market or industry conditions.
Activity: Communicate with others about business strategies.
Activity: Communicate with others about specifications or project details.
Activity: Create visual designs or displays.
Activity: Design computer or information systems or applications.
Activity: Develop operational or technical procedures or standards.
Activity: Develop technical specifications for products or operations.
Activity: Direct organizational operations, activities, or procedures.
Activity: Evaluate the characteristics, usefulness, or performance of products or technologies.
Activity: Implement procedures or processes.
Activity: Maintain current knowledge in area of expertise.
Activity: Program computer systems or production equipment.
Activity: Provide information to guests, clients, or customers.
Activity: Replenish inventories of materials, equipment, or products.
Software Skills

Software Skills
These are examples of software tools commonly used in this occupation, organized from most to least important for your career preparation. How can you start learning or practicing the highest-priority tools so that you feel confident using them on the job?
High-Priority Tech Skills
Business intelligence and data analysis software:
Google Looker Analytics
Data mining software:
Google Analytics
Object or component oriented development software:
Python
Office suite software:
Microsoft Office software
Presentation software:
Microsoft PowerPoint
Spreadsheet software:
Microsoft Excel
Web page creation and editing software:
WordPress
Web platform development software:
Cascading style sheets CSS
Hypertext markup language HTML
JavaScript
Widely Used Tech Skills
Analytical or scientific software:
Adobe Analytics
Data base user interface and query software:
Google
Sales and marketing software:
Bing Ads
Google Ads
Google Tag Manager
Web page creation and editing software:
Content management systems CMS
Web platform development software:
Ahrefs Site Explorer
Moz search engine optimization SEO software
Screaming Frog SEO Spider
Semrush
Emerging Tech Skills
Business intelligence and data analysis software:
Tableau
Data base management system software:
Elasticsearch
MySQL
Data base user interface and query software:
Microsoft Access
Microsoft SQL Server
Structured query language SQL
Electronic mail software:
Microsoft Outlook
Graphics or photo imaging software:
Adobe Photoshop
Object or component oriented development software:
Oracle Java
Process mapping and design software:
Microsoft Visio
Project management software:
Microsoft Project
Sales and marketing software:
HubSpot software
Marketo Marketing Automation
Web page creation and editing software:
Facebook
Web platform development software:
AJAX
Microsoft ASP.NET
PHP
Word processing software:
Microsoft Word
General Software Tools
Business intelligence and data analysis software (scroll table below):
Atlas Search
BrightEdge
Conductor Searchlight
IBM Digital Analytics
Searchmetrics Suite
Customer relationship management CRM software:
Customer information databases
Oracle Eloqua
Data base management system software:
Apache Solr
Data base user interface and query software:
Kanoodle
Microsoft Bing
Online databases
Document management software:
Open Source Matters Joomla!
Electronic mail software:
Email software
Yahoo! Email
Enterprise resource planning ERP software:
Microsoft Dynamics
Graphics or photo imaging software:
JamBoard
Information retrieval or search software:
Pinterest
Instant messaging software:
Twitter
WhatsApp
Internet browser software:
Web browser software
Sales and marketing software:
Google Search Ads 360
Video creation and editing software:
YouTube
Web page creation and editing software:
Adobe Dreamweaver
Google Webmaster Tools
LinkedIn
Web platform development software:
Drupal
Majestic SEO
Oracle JavaServer Pages JSP
seoClarity
Preparation Required
Preparation Required - How much preparation is needed to obtain this type of job?
Job Zone Four: Considerable Preparation Needed

A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

Most of these occupations require a four-year bachelor's degree, but some do not.

Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Many of these occupations involve coordinating, supervising, managing, or training others. Examples include real estate brokers, sales managers, database administrators, graphic designers, conservation scientists, art directors, and cost estimators.
Education Required

Education Required - by frequency of educational attainment
This shows you details about the level of education most commonly held by workers in this occupation. How can you begin planning the educational pathway that will prepare you best for this type of work?
Frequency of Attainment (%) Level of Education
Frequency of Attainment: 47.8 (%) Level of Education: Bachelor's Degree
Frequency of Attainment: 21.7 (%) Level of Education: Associate's Degree (or other 2-year degree)
Frequency of Attainment: 17.4 (%) Level of Education: Some College Courses
Frequency of Attainment: 8.7 (%) Level of Education: Post-Secondary Certificate - awarded for training completed after high school (for example, in agriculture or natural resources, computer services, personal or culinary services, engineering technologies, healthcare, construction trades, mechanic and repair technologies, or precision production)
Frequency of Attainment: 4.4 (%) Level of Education: High School Diploma - or the equivalent (for example, GED)
Training and Experience Required

Training and Experience Required - by frequency of training and work experience attainment
This section shows you how often different types of training and work experience are required for this occupation. How can you start gaining the kinds of experience and training that are most common for this type of work?
Frequency of Attainment (%) Level of Training and Work Experience
Frequency of Attainment: 39.1 (%) Level of Training and Work Experience: Over 1 year, up to and including 2 years
Frequency of Attainment: 21.7 (%) Level of Training and Work Experience: Over 2 years, up to and including 4 years
Frequency of Attainment: 21.7 (%) Level of Training and Work Experience: Over 4 years, up to and including 6 years
Frequency of Attainment: 17.4 (%) Level of Training and Work Experience: Over 6 months, up to and including 1 year
Professional Associations
Professional Associations
These associations connect people who work in this occupation or related fields. How can you start using these associations to learn more, build your network, or find mentoring opportunities?
American E-Commerce Association (AEA) External Link
Association of Certified E-Discovery Specialists (ACEDS) External Link
Information Technology Services Marketing Association (ITSMA) External Link
Internet Marketing Association (IMA) External Link
Job Listings
Job Listings and Similar Occupational Titles - scroll and click to identify common requirements, keywords, and skills in current job listings
Search Marketing Strategists
Customer Experience Strategist
Digital Marketer
Digital Marketing Strategist
Digital Media Planner
Digital Strategist
E-commerce Strategist
Electronic Commerce Specialist (E-Commerce Specialist)
Experience Planning Strategist
Experience Strategist
HTML Developer (HyperText Markup Language Developer)
Interactive Marketing Strategist
Interactive Media Marketing Specialist
Interactive Media Marketing Strategist
Internet Analyst
Internet E-Commerce Specialist (Internet Electronic Commerce Specialist)
Internet Marketing Specialist
Internet Marketing Strategist
Internet Media Planner
Marketing Communications Specialist
Marketing Consultant
Marketing Specialist
New Media Strategist
Online Marketing Consultant
Online Marketing Strategist
Online User Experience Strategist
Paid Media Specialist
Paid Search Consultant
Paid Search Manager
Paid Search Marketing Strategist
Paid Search Specialist
Paid Search Strategist
PPC Specialist (Pay Per Click Specialist)
PPC Specialist (Pay-Per-Click Specialist)
PPC Strategist (Pay-Per-Click Strategist)
Search Advertising Strategist
Search Associate
Search Consultant
Search Engine Evaluator
Search Engine Marketing Analyst
Search Engine Marketing Specialist (SEM Specialist)
Search Engine Marketing Strategist (SEM Strategist)
Search Engine Optimization Analyst (SEO Analyst)
Search Engine Optimization Consultant (SEO Consultant)
Search Engine Optimization Content Specialist
Search Engine Optimization Specialist (SEO Specialist)
Search Engine Optimizer (SEO)
Search Engineer Marketing Specialist
Search Manager
Search Marketing Analyst
Search Marketing Specialist
Search Quality Analyst
Search Specialist
Search Strategist
SEO Strategist (Search Engine Optimization Strategist)
Social Media Specialist
Social Media Strategist
Strategist
Technical Marketing Specialist
Usability Strategist
Web Analyst
Web Consultant
Web Marketing Strategist
Web User Experience Strategist
Website Optimization Strategist
Related Careers to Consider
Related Careers to Consider
This lists up to 20 careers that might be of interest to you (related to what "Search Marketing Strategists" do, what they know, and what they're called), ranked by best fit. How do these related occupations align with your interests, skills, and goals?
1 - Web and Digital Interface Designers
2 - Market Research Analysts and Marketing Specialists
3 - Marketing Managers
4 - Advertising and Promotions Managers
5 - Web Administrators
6 - Web Developers
7 - Business Intelligence Analysts
8 - Advertising Sales Agents
9 - Data Scientists
10 - Software Developers
11 - Writers and Authors
12 - Public Relations Specialists
13 - Public Relations Managers
14 - Online Merchants
15 - Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel
16 - Computer Systems Analysts
17 - Sales Managers
18 - Computer Programmers
19 - Management Analysts
20 - Document Management Specialists

Step 4 of 4: Career-Specific Resources (detailed and constantly updated)

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Videos

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Job Description

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Interviews

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Step-by-Step

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Career Change

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LinkedIn®

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Career Path

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